Matt McCoy

🚀 ABM Success Story | 630% Response Rate Lift A Texas-based client wanted to supercharge their CRM for better ABM execution. The ask was clear: enrich accounts with technology landscape, number of PCs, servers, and IT budget signals to enable sharper segmentation. We delivered high fill rates across all critical fields and the impact spoke for itself. 📈 Result: 630% improvement in response rates When the right data meets the right strategy, ABM stops being guesswork and starts driving measurable outcomes. Proud moment when the client called back to share the results. This is why we do what we do. #ABM #DataEnrichment #B2BData #CRMOptimization #MarketingOps #DemandGeneration #AccountBasedMarketing #SalesEnablement

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There’s been a lot of noise around the recent amendments to the Texas mini-TCPA and understandably so. At Attentive, we’re focused on cutting through that noise and confusion. Our latest guide breaks down the facts, debunks the myths, and outlines practical steps to stay compliant without losing momentum or revenue.

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CMOs Are More Focused On Growing Revenue Than Brand Awareness https://lnkd.in/g8jyVmuY Chief marketing officers are increasingly prioritizing direct revenue outcomes over traditional brand awareness efforts, influenced by economic pressures, performance measurement demands, and AI‑enabled tracking. This shift reflects a need for more measurable impact on business performance, with revenue growth becoming a leading strategic metric for modern marketing leaders. #CMOInsights #RevenueGrowth #MarketingStrategy #BrandVsPerformance #BusinessImpact #DataDrivenMarketing

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Using the Power of a Strong Healthcare Brand to Minimize Disruption from New Competitors Healthcare is more competitive than ever. New entrants can disrupt markets, but a strong brand reduces churn and protects market share. Key takeaways: ✔️ Competitive shield: Strong branding builds loyalty that withstands disruption. ✔️ Market differentiation: Clear, consistent messaging sets you apart. ✔️ Trust factor: Patients stick with providers they trust. ✔️ Brand equity: Invest in long-term brand strength, not short-term fixes. ✔️ Resilient growth: Strong brands sustain growth even in competitive markets. See how branding helps healthcare organizations weather disruption.  https://lnkd.in/gHU8CiYj #HealthcareMarketing #HealthcareBranding #CompetitiveAdvantage #BrandStrategy #HealthcareGrowth

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Author Michael Watkins reveals the 3 critical mistakes keeping CMOs stuck in tactical mode instead of leading strategically. You'll learn how to shift from reactive execution to enterprise thinking, why most marketers fail at long-term strategy (and how to fix it), and how to apply the RPM model (Recognize, Prioritize, Mobilize) to level up your entire marketing org. ➕ Plus, discover why the future belongs to leaders who embrace shared leadership over central control. Listen here ➡️ https://bit.ly/4nPVJxJ

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AI isn’t broken—most marketing operating models are. Without GTM orchestration, AI adds speed to chaos instead of creating leverage. The real unlock isn’t more tools, but clearer workflows, ownership, and structure that let AI actually work. At TechCraft, we see this orchestration gap as the real growth constraint—and the foundation AI depends on.

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Struggling with low brand visibility? This video breaks down why people aren’t seeing your brand and what might be holding your growth back. Watch till the end and assess your visibility strategy.

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If your ABM campaign isn’t landing, the offer may not be the problem. Your positioning might be too vague. Too interchangeable. Too meh. ABM forces clarity. You can’t personalize to 20 execs if your value prop sounds like it came from a brand book. Fix your POV. Then run your plays. #Positioning #ABMstrategy #MessagingMatters #B2BMarketing #RevenueAlignment #DemandCreation

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✨B2B measurement is having a glow-up✨ The latest report from Coalition for Innovative Media Measurement (CIMM), sponsored by LiveRamp and LinkedIn, dives into how the best marketers connect metrics to outcomes, get leadership buy-in, and future-proof their measurement strategy. If you want exec alignment that actually sticks, start here. Download the report: https://bit.ly/3K5YNY5

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Marketing can’t be run quarter to quarter. In this clip, Kimberly Storin (CMO, Zoom) breaks down why modern CMOs have to balance short-term pressure with long-term strategy, and why over-optimizing for immediate results quietly undermines growth. Brand, measurement, and experimentation don’t live on the same timeline as sales targets. And that tension is now part of the job. Watch the full conversation. Link in comments 🔗

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Tomorrow kicks off SXSW, which happens to be my favorite festival!!! It’s been a minute since I’ve dropped into Austin, but if you’re lucky enough to be headed there, here are a few unofficial tips from a former repeat attendee: Start your day with breakfast tacos. 🌮 They are the best. You will quickly get used to eating them with a crisp iced coffee… and when you return home, you will be sad. Eat queso. Eat a lot of it. Again, sadness awaits if you don’t. Go to the dinners and the parties. 🎉 Meet people. Wander into conversations. Some of the best connections happen when you’re just standing around holding a taco. And you'll see some of the coolest branding on the planet. Spend time in the convention center. 🏪 Yes, it’s chaotic. Yes, it’s crowded. But it’s also where you see how brands are really showing up — the good, the weird, and the “who approved this?” Don’t skip the smaller talks. 📣 The big names are incredible (I would absolutely sit front row for Steven Spielberg). But some of the most inspiring and practical ideas I’ve heard came from smaller rooms with people actually doing the work. Go to the shows. 🎤 What other marketing festival lets you see top-tier comics and major recording artists on the same badge your company paid way too much for? That’s definitely not happening at CES. Over the years I’ve seen Natasha Leggero, Marc Maron, and SZA. I’ve also seen Anna Kendrick drop it on the dance floor at a premiere party. If you get the chance… do that too. And most importantly: get outside your box. 🔎 I’m a digital marketer, but SXSW is where I learned the most about experiential, events, and outdoor marketing. The entire city becomes a living brand experience, and it’s incredible to see ideas come to life in ways that digital alone never could. When you get back (likely full of queso), share what you learned. That’s the thing about SXSW. You go for the panels. You stay for the tacos. And you come back with stories you weren’t expecting. Below, check out some basics from the fine folks behind the fest.

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Attention is the new currency. Get the playbook behind how top agencies are cashing in on conversions: https://lnkd.in/e98CiTyw High-performing teams are breaking down silos, integrating stacks, and aligning brand with performance to drive consistency across the funnel. Download our latest research report to see how top marketers are shaping their conversion strategies: https://lnkd.in/e98CiTyw

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79% of B2B SaaS CMOs say brand recognition influences their vendor shortlist. In our Wynter study of 100 CMOs at $50M+ companies, 45% called brand fame a major factor in their buying decisions. Still, the first step isn’t Google. 72% start by asking peers in private communities. Word of mouth leads the shortlist. If you're not a household name, here's how you break in: • Get peer-recommended. Be active where your buyers hang out. Happy customers in Slack groups put you on the radar faster than ads. • Clear compliance early. Security checks are non-negotiable. Have your documentation ready. • Let them try it. 38% said unknown vendors need an easy trial. Show the real product, not just a demo video. • Solve what big players ignore. Find the gaps and innovate there. • Prove ROI fast. Lower pricing won't win alone, but combined with clear outcomes, it's a tiebreaker. • De-risk the decision. Prove you understand their problems and can solve them. Big brands start ahead but smaller players catch up through peer recommendations and delivering results. Read the article: https://lnkd.in/dqgZgeuu

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Flip the funnel, ditch the playbook? AI isn’t just changing how we go to market—it’s rewriting the whole strategy. Mark Stouse shows how predictive models are replacing outdated GTM tactics and what that means for marketing ops. If you're still optimizing lead stages, you might be solving the wrong problem. Get up to speed: https://lnkd.in/eQWmttEw

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🚨 Your content might be killing your pipeline. B2B tech marketers are under pressure to deliver, but most content strategies aren’t moving the needle. 👉 Demand gen is stalling 👉 Sales cycles are too long 👉 ABM content is too generic 👉 Sales collateral is scattered The problem? Most teams still rely on linear roadmaps or random acts of content. This post breaks down what to do instead: ✅ Map content to revenue moments ✅ Build assets that serve real buyer needs ✅ Prioritize impact, not formats Swipe through to see what content actually drives pipeline — and what to stop wasting time on. 📖 Read the full blog: https://lnkd.in/g_XansUe

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