Nat Berman

Is your B2B content creation backwards? Most teams create first, then try to find the audience later. That's why 90% of your content doesn't resonate or drive pipeline. Chapter 4 of our guide reveals the fix: The Three-Circle Framework. Learn how the best marketing teams stop guessing and use intent data to inform every piece of content they publish, ensuring every asset: ✅ Meets buyer interests (What they want) ✅ Fuels business goals (What you need) ✅ Maintains credibility (What's true) Stop creating content that flops. Download the complete guide and rethink your content strategy today: https://lnkd.in/dX-qKVMt #ContentMarketing #IntentData #B2BMarketing #DemandGeneration #Intentsify #FunnelIsBroken

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We surveyed 170 B2B Marketing Leaders to learn more about how they respond to budget cuts. 83% said they would cut spend on brand and 67% would reduce events. Our report dives into the strategies leadership teams use to determine which initiatives to scale back, the challenges they face in measuring impact, and the lessons they’ve learned along the way. Read the full report here: https://lnkd.in/gEsNBaa8

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When you treat surveys like report cards, you miss the point. Culture expert Brad Federman breaks down why chasing better scores won’t build a better company and why culture isn’t a campaign, it’s a commitment. If you're serious about employee experience, it's time to rethink how you listen. Watch On Demand Now:https://hubs.li/Q040ZPtw0

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Trust is the foundation of B2B marketing success and according to LinkedIn’s latest B2B Marketing Benchmark report, 94% of marketers agree it’s critical to earning buyer confidence. So how are today’s B2B leaders building that trust? The report, based on insights from 1,500 B2B marketing professionals, highlights video content as the top-performing format for establishing trust and creating stronger connections with target audiences. Explore what’s working in B2B marketing right now and how you can apply it to your strategy ➡️ https://bit.ly/44PEbel #B2BMarketing #ContentStrategy #MarketingLeadership #VideoMarketing #MarketingInsights

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Today’s marketing landscape is flooded with platforms, privacy regulations, and siloed teams - making measurement a serious challenge. Too much data, not enough clarity? The CMO’s Guide to Measurement helps you take control. Inside, you’ll learn how to: – Build a full-funnel view with cross-channel data – Use triangulation to replace flawed attribution models – Automate reporting with AI to save time and improve accuracy – Align teams for better outcomes and stronger impact 📥 Download the guide: https://lnkd.in/dNBVNAhc

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You think AI could be just what you need to speed up your (painfully slow) marketing processes. But your organization can’t get past the security concerns and technical challenges. You’re not alone. 70% of marketers believe AI can speed up their marketing cycles, but many still face barriers to getting started. Our research revealed two top issues slowing AI adoption: -45% of marketers cited concerns with data security -37% had difficulty integrating AI with existing systems Neither problem is insurmountable. And in fact, both share a solution. You can run AI securely and efficiently where your data already lives: in your data cloud. By using AI with your data cloud, you can avoid most integration challenges and maintain the same security standards you already apply to your data. And as Anthony Rotio explains below, bringing AI to your data from the get-go can ensure you get more value out of the solution. You can learn more about how marketers are using AI in The 2025 AI and Marketing Performance Index. Download the full research report here: https://lnkd.in/gPhfF5-D

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Attention is the new currency. Get the playbook behind how top agencies are cashing in on conversions: https://lnkd.in/e98CiTyw High-performing teams are breaking down silos, integrating stacks, and aligning brand with performance to drive consistency across the funnel. Download our latest research report to see how top marketers are shaping their conversion strategies: https://lnkd.in/e98CiTyw

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It’s a unique time to be a B2B marketer. Budgets are tight, targets are up, and every new “trend” seems to contradict the last. That’s why we created this guide—to help cut through the noise with 5 real trends shaping B2B marketing right now (and what to actually do about them):

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Most marketers treat customer research as optional. Smart marketers simulate it with AI. ChatGPT can role-play as your ideal buyer. You can pressure-test messaging, explore objections, and uncover real triggers — all without scheduling a single call. Run interviews. Test headlines. Spot red flags. All in a simulated conversation that mirrors your customer’s mindset. It’s not a replacement for research. It’s a shortcut to insight. 👉 Follow for more & sign up to the newsletter: https://lnkd.in/gDeX6PTJ

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There’s a quiet war happening in your C-Suite. And the battlefield? Your marketing report. When CMOs show ROAS and CAC… but CFOs want profit and contribution margin — you don’t have alignment. You have two teams optimizing for different realities. Data isn’t the problem. The problem is what each leader believes it means. The best organizations close that gap fast — connecting marketing metrics directly to financial outcomes. Otherwise, every spend review becomes a negotiation, not a strategy. Read the full breakdown here 👉 https://lnkd.in/evjUu6Hu

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