Samara Meade

Clear data leads to bigger budgets. Before working with ThoughtMetric, Cole Haan struggled to get a true view of ROI across marketing channels. Without reliable attribution, it was hard to measure success, make budget decisions, or align with leadership. ThoughtMetric helped turn that around. 🧠 Cole Haan shares what that shift looked like in their own words ⬇️ https://lnkd.in/eN8S7S_4 #ecommerce #roas #growthmarketing

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Personalization isn’t about channels or platforms. It’s about giving customers what they actually want. In this episode of Here’s the Deal, I share the marketer’s checklist for data activation, from unifying your data to optimizing campaigns in real time.

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Struggling with low brand visibility? This video breaks down why people aren’t seeing your brand and what might be holding your growth back. Watch till the end and assess your visibility strategy.

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Is your CDP dying—or just outdated? Modern marketing needs more than connectors and dashboards. CDPs aren’t dead, but inflexible ones are. If your stack can’t adapt, it’s time to rebuild. AI works best when your data’s ready. It amplifies what you already have, not what you’re missing. Composable beats all-in-one. The future is flexible, modular, and built around your workflows. Syntasa brings the CDP to your data. Learn more at https://lnkd.in/gjr-pUeB

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Advertisers spend millions on ads during the biggest football game of the year. How do they impact consumer purchasing decisions? Cint’s report finds out. #ad To learn more, download this white paper today! Made possible by Cint. https://lnkd.in/dYNhbasA

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Remove the guesswork from your marketing. Valpak’s survey services give you unbiased, actionable data about your customers’ preferences, opinions, and behaviors. 68% of businesses that use consumer surveys say the insights directly influence their marketing decisions (Source: Statista). Learn more: https://ow.ly/9cMg50VQ369 #Valpak #Clipp #Marketing

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UCP (Universal Commerce Protocol)- the new open standard built for Agentic Commerce. Allowing AI agents to shop with or on behalf of users - whilst supporting core commerce actions like Product Discover, Order Management & Payments. So what does this mean for enterprise organisations?

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If your ABM campaign isn’t landing, the offer may not be the problem. Your positioning might be too vague. Too interchangeable. Too meh. ABM forces clarity. You can’t personalize to 20 execs if your value prop sounds like it came from a brand book. Fix your POV. Then run your plays. #Positioning #ABMstrategy #MessagingMatters #B2BMarketing #RevenueAlignment #DemandCreation

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📉 US CMOs are cutting through the noise in private discussions. They speak plainly about ROI frustration, martech fatigue, data fragmentation and why traditional value claims no longer land. If you want predictable marketing pipeline, you need the same visibility they share with their peers. 📘 Access the Dealflow Guide to see what shapes their budget choices 👇👇👇 https://lnkd.in/dtKq7iGh #TheLeadershipBoard #DealflowGuide #CMOInsights #MarketingLeadership #MartechLeaders #ROIInsights #VendorGrowth #PipelineStrategy

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Consumer behavior has flipped on its head, and marketers are busy reshuffling their strategies to meet them where they’re at. MarTech takes a deep dive into current consumer responses, while Cary Lawrence notes that, if it weren’t already critical, honing your personalization tactics is crucial to mitigate pricing concerns. Read the full story here 🔗 https://bit.ly/4mUkHw3

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InfoSum Integrates Nielsen Marketing for Audience Engagement Marc Cestaro, SVP, Sales North America, at InfoSum, said: “We’re excited to bring Nielsen Marketing Cloud’s trusted audience insights and enrichment capabilities to InfoSum’s customer ecosystem. NMC is widely recognized for its innovation and expertise in helping brands better understand and engage their audiences. By combining that with InfoSum’s privacy-first infrastructure and secure data collaboration, this strategic relationship empowers advertisers and publishers to unlock richer, faster, and more privacy-conscious solutions.” 𝐑𝐞𝐚𝐝 𝐌𝐨𝐫𝐞: https://lnkd.in/dkE4G6pP #Analytics #CMOFirst #dataandanalytics #InfoSum #InfoSumenvironment #news #Nielsen #NielsenMarketing #NielsenMarketingCloud

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