Associate Brand Manager

OVERVIEW:

The Associate Brand Manager (ABM) will play a critical role in driving brand growth through innovation development, performance analysis, and integrated campaign execution. This individual will serve as a strategic partner to the VP of Brand, translating business intelligence and consumer insights into actionable brand initiatives.

This role requires both analytical rigor and creative thinking with someone who can understand what the data is saying, identify opportunities to scale or pivot, and help bring new innovation to life from charter through marketing launch.

WHAT YOU’LL BE DOING:

• Analyze retail, CX, and social listening data to identify trends, risks, and growth opportunities
• Work closely with the VP of Brand to translate insights into action plans
• Present key findings and recommendations in monthly innovation ideation meetings
• Identify opportunities to scale winning products, pivot underperforming items, or renovate existing SKUs
• Lead project charter development with input from the VP of Brand and cross-functional stakeholders
• Conduct competitive landscape reviews to inform charters and marketing execution plans
• Synthesize consumer insights, competitive insights, and product details into clear, actionable innovation marketing launch plans
• Lead packaging brief development and partner with the creative team to ensure alignment
• Build and maintain a comprehensive marketing tactic calendar for each product launch
• Support go-to market launch plans for each product launch
• Develop competitive comparison charts for new product launches in partnership with the Product Development team
• Support go-to-market readiness and ensure positioning consistency across channels

CORE ATTRIBUTES:

• You are detail-oriented and operationally focused
• You demonstrate an ability to lead multiple activities and assignments simultaneously
• You have a can-do attitude and are an avid team player
• You have strong written and verbal communication skills
• You are a proactive self-starter who is eager to play a key role in a growing space
• You prioritize tasks and maintain focus of the overall desired goal
• You are structured, yet flexible
• You take initiative and bring impeccable follow-up skills
• You possess an ability to learn, understand and converse around key business issues
• You are intellectually curious and are constantly challenging our own best practices
• You are collaborative and value feedback from both peers and leadership
• You take on responsibilities above and beyond explicit direction
• You are comfortable presenting information and sales reports/trends

EXPERIENCE:

• 4+ years' experience in brand marketing or management
• Strong understanding of the consumer journey
• Exceptional verbal, written, and report presentation abilities
• Exceptional ability to collaborate with cross-functional team members
• Ability to translate into data into actionable insights
• Ability to handle ambiguity and work in a fast-paced, entrepreneurial environment
• Demonstrated ability to use consumer research and quantitative data to build plans and sell ideas

Benefits

From a modern open concept office to healthy kale snacks in the kitchen, Ancient Nutrition is a laid back, fast paced place to be. We work hard because we love what we’re building. No one breathes down your neck. We hire great people who don't need to be micromanaged. We are a collaborative and close-knit team and have random acts of team-wide fun including The Escape Game, Top Golf, and the random piñata at the summer cookout.

We offer standard health insurance benefits, basic life insurance and access to affordable vision, dental and disability insurance. Unlimited paid time off is a given, and after a year of being on the team, both paid maternity and paternity leave are offered.

We are passionate about living healthy lives and offer free Ancient Nutrition products and affinity programs with local, holistic providers.

If you think this is ‘you’, we'd love to hear about it! Write us a killer cover letter telling us why you are the best fit, and why you want to work with us! (We really do read them!)