Direct Response Video Editor

Company Description

Publish Experts builds the business behind creators' personal brands. We partner with experts, influencers and internet personalities, then build and scale their digital products: courses, coaching, masterminds and software.

Our clients have a combined audience of 10m followers. We're growing fast with a lean marketing team, which means no layers. Your work goes live, gets measured, and moves real numbers.

What You're Doing & Minimum Expectations

• Cutting paid social ads for Meta, TikTok and YouTube. A short cut (around 90 seconds) and a long cut (around 2 minutes) per concept, plus every aspect ratio we run.
• Building the b-roll yourself: screen recordings, demo footage, results on screen, whiteboard and green screen segments, testimonial scroll-throughs. Stock is the last resort.
• Owning the visual layer. Every claim in the script gets proof on screen. If the script doesn't say what to show, you decide.
• Cutting hooks and scroll stoppers as standalone assets and swapping them onto winning bodies. One winner should turn into dozens of variants.
• Shipping volume. We test in batches (scroll stoppers x hooks x bodies), so you're cutting variants every day, not one polished video a week.
• Directing creators. Shot lists, visual references, delivery notes, reshoot requests when the footage isn't there.
• Working with the writers. Take the script, flag what won't land on screen, suggest the fix.
• Building the preset library. Labeled, reusable clips (demonstration, proof, testimonial, mechanism, CTA) that any editor can pull and stitch. Clean naming in Drive.
• Reading the numbers. Hook rate, hold rate, CTR, CPA. When a cut dies you find out why and re-cut. When it wins you iterate on it.
• Keeping a swipe file. Ads and formats that are working right now, broken down by why, brought into our accounts before they go stale.
• Improving the process. Templates, caption styles, export presets, anything that makes the next 100 cuts faster.

What We're Not Hiring

• Editors who cut for how it looks instead of how it performs. Cinematic, color graded, beautiful, dead in 3 seconds.
• Anyone who needs the script, the footage and a storyboard handed over before they can start.
• Template stackers. A script, a CapCut preset and a trending sound is not direct response editing.
• Anyone who has never looked at an ad metric and isn't interested in starting.
• Anyone who takes "hook rate was 15%, re-cut the first 3 seconds" as an insult instead of a brief.
• Agencies, studios, or anyone planning to hand this off to a junior.

What We're Looking For

• 2+ years cutting paid social ads that actually ran on someone's ad account. Not vlogs, weddings or corporate.
• A reel or swipe file of your own ads. If you know how they performed, even better.
• You know short-form cold: native formats, pacing, captions, pattern interrupts, comment bait, what TikTok and Reels feel like this month.
• You can build a demonstration video from nothing: screen capture, motion graphics, text on screen, sound design.
• You understand how a DR ad is built (hook, mechanism, proof, close) and you edit to it.
• You've directed a creator remotely and gotten usable footage back.
• Fast and organized. Naming conventions, project templates, asset libraries. You can find any clip in seconds.
• Premiere Pro or DaVinci plus After Effects. CapCut is fine for speed but it can't be your only tool.
• Bonus points: you've run your own ads, made UGC, or worked on course, coaching or info product offers.