Director / VP of Growth

THE MOMENT WE'RE HIRING FOR

Feast & Fettle has crossed $50M+ in revenue on the strength of two things: disciplined paid acquisition (predominantly Meta) and a repeatable model for launching new geographies. We'll keep running the geographic expansion playbook. That muscle is real, and we're not slowing down on it.

What we're missing is the next layer. A fuller channel mix that goes deeper into the markets we're already in. The IRL, community, partnership, and lifecycle motions that compound. The channels beyond Meta that earn a permanent place in the playbook.

Getting to the next stage of growth requires both: continuing to launch new markets, and figuring out how to penetrate existing ones. The Head of Growth is the person who builds that next layer.

WHAT THIS ROLE IS

The CEO has owned and run growth at F&F to this point. This role is the succession plan. You will inherit the strategy, the dashboards, and the playbook. Within a reasonable runway, you will own growth at F&F outright: setting the direction, making the calls, and being accountable for the number. The CEO will be your closest collaborator and the person who knows the most context about what's been tried, but the goal is for you to be running this, not co-piloting it.

The first 90-120 days days are a deliberate handoff. You'll work closely with the CEO to absorb context, pressure-test the existing playbook, and form your own point of view on what F&F's next chapter of growth looks like. From there, you set the direction.

This role reports to the CEO and works in close partnership with the Director of Organic Marketing, who owns brand and content. Together, the two of you run marketing at F&F.

WHAT THIS ROLE IS NOT

This is not a "fix Meta" role. Meta will remain a meaningful channel, but the bet we're making is on someone who can help us figure out what comes next, and who's comfortable being measured on outcomes with longer feedback loops than 7-day CAC. If your strongest skill is squeezing the next 10% out of a Meta account, this isn't the seat.

HOW THE WORK BREAKS DOWN

Set the strategy. Decide what F&F invests in, what we kill, and what we leave alone. Build the point of view on what the next channel mix looks like across paid, partnerships, retail/IRL, referral, community, and lifecycle, and what it takes to get there.

Own the number: Full CAC-to-LTV accountability across every channel and every cohort. Real payback discipline. The authority and the obligation to turn things off when they don't work.

Own attribution: Build the attribution architecture, in partnership with our technical team, that gives the business numbers worth running on.

Acquisition: Own paid strategy and execution across Meta, Google, and TikTok, plus whatever channels earn their place next. Currently we're heavily skewed to Meta. The working assumption is that the right answer involves more partnerships, OOH, direct mail, retail/IRL, and channels we haven't tried yet. You'll figure out which.

Lifecycle and retention: Own email and SMS programs across onboarding, activation, win-back, and long-term engagement. Own cohort and retention analysis you can structure, run, and interpret yourself. Own pricing, offers, and promotional architecture. Own referral, gifting, and member-led growth.

Operating partnership: A weekly working cadence with the CEO, CFO. Daily partnership with the Director of Organic so that paid and organic ladder up to the same brand and the same numbers. A clear point of view on what to build, what to kill, and what to leave alone.

HOW YOU'LL START, AND HOW THE TEAM GROWS

You will start hands-on. You won't inherit a large team, and in your first chapters you'll build, model, ship, analyze, and iterate yourself. Over time, you'll build the team you need, hired against work you've already proven needs to exist. The expectation is that you grow into running a function, not that you stay a solo operator forever.

THE THREE CONVERSATIONS

This role lives at the intersection of three conversations:

- The CEO/CFO's: LTV, CAC, payback, contribution margin

- The operator's: creative, channel, offer, test

- The brand's: what we stand for, how we show up, what we'd never do

On most days the line between them won't be clear, and holding all three is the job.

WHAT WE'RE LOOKING FOR

- You've personally been part of a consumer business going from roughly ~$50M to $150M+. You know what breaks at that stage and what it takes to get through it.

- You are AI-native in the real sense of the word. You use Claude, ChatGPT, or equivalent as core infrastructure for your work, with workflows built around these tools deliberately and opinions on how they're best used.

- You are hands-on by disposition, not by default. You would rather write the doc than schedule the meeting, ship the test than write the brief, and pull the data than ask someone else to pull it.

- Direct, curious, and comfortable being wrong in public.

- Seven or more years of experience in D2C or e-commerce, with the most recent three in a senior individual-contributor or player-coach seat.

- Subscription experience strongly preferred. Food, beverage, or hospitality is a meaningful plus, as is any background that's required you to build customer relationships outside a paid dashboard: retail, wholesale, events, community, practitioner channels.

- You have lived inside a P&L, not just presented one.

- Proven ability to build and defend an LTV model from first principles, and to know the difference between a good cohort and a flattering one.

- Comfortable enough with SQL, BI tools, and cohort/LTV modeling to pull your own answers when you need to, and clear-eyed about when the answer isn't in the dashboard.

- You've worked across Meta, Google, and TikTok. You've also run things that don't fit cleanly into a paid attribution model: partnerships, referral, retail, OOH, lifecycle, community.

LOGISTICS

This is a remote-friendly role within the US, with regular travel to our RI headquarters and to our markets in the Northeast and Mid-Atlantic.

ABOUT FEAST & FETTLE

Feast & Fettle is the fastest-growing meal delivery service in the Northeast, and that momentum comes from a team of smart, kind people who show up to build, not just keep up. We move with urgency, sweat the right details, and bring care to everything we touch.

What began in 2016 as a private chef's side hustle has grown into a company serving thousands of households, with a mission that's both simple and personal: to nourish everyday life. That mission shows up in every detail, from how we source ingredients and plan our weekly menus to the care in every delivery and the trust we build at our Members' tables.

We care for our people the same way we care for our Members: with consistency, thoughtfulness, and a constant drive to raise the standard. We invest in our team because we know that when you're supported, you do your best work, and help us do ours.

WHAT WE OFFER

The salaried compensation for this role starts at $175,000+ base, commensurate with experience, plus performance bonus and equity participation.

We provide medical, dental, and vision coverage (with 70% of your monthly premium paid by F&F), flexible time off, and a 401(k) retirement plan. All employees enjoy a free Feast & Fettle membership ($160 worth of our fully prepared menu items every week), plus paid parental leave, an annual $1,000 professional development benefit, and a monthly wellness reimbursement you can use for anything that supports your well-being, from gym memberships to therapy copays.