Trade & Customer Marketing Manager

Trade & Customer Marketing Manager (CPG)

📍Eastern IA | Full-time, Onsite (5 days/week)

💰 Relocation assistance available

We’re partnering with a well-established CPG company with a strong national footprint to identify a Marketing Manager focused on customer and trade marketing.

This is a highly cross-functional role sitting at the intersection of Marketing and Sales, where you’ll bring the voice of the customer into brand strategy and ensure best-in-class execution across key retail channels.

🌟 Why This Role Stands Out

• High-impact role connecting brand strategy to in-market execution
• Strong exposure to both Sales and Marketing leadership
• Opportunity to lead customer-specific strategies and activations
• Ownership of trade marketing programs, budgets, and performance
• Relocation support available for the right candidate

🧠 What You’ll Own

Customer & Channel Strategy

• Partner with Sales to develop customer and channel-specific strategies
• Translate brand plans into actionable programs tailored to key accounts
• Represent both the voice of the customer and the voice of the brand

Trade Marketing & Activation

• Lead development of integrated promotional calendars across channels
• Execute high-impact activation programs that drive trial and sales
• Develop merchandising and in-store materials to improve visibility

Sales Enablement

• Build compelling selling stories, category reviews, and sales decks
• Support new product launches, including go-to-market execution and tracking
• Participate in customer meetings and key selling moments

Analytics & Performance

• Set KPIs and track program effectiveness, optimizing based on results
• Leverage syndicated data (Nielsen, IRI) and customer data platforms
• Provide insights to inform S&OP and broader business planning

Cross-Functional Collaboration

• Partner with Brand Marketing, Category Management, and Sales teams
• Support trade shows and key customer planning sessions
• Ensure alignment between brand strategy and retail execution

Budget Management

• Manage customer marketing budgets to deliver efficient, high-ROI programs

✅ What We’re Looking For

• 7 years of marketing, sales, or business experience, or equivalent combination of education and experience in the CPG industry required
• 3+ years of experience in Customer Marketing/Trade Marketing CPG
• MUST HAVE Fast Moving Consumer Goods experience
• Strong understanding of retail and account-level execution
• Experience with syndicated data (Nielsen, IRI) and retailer platforms (e.g., Retail Link)
• Strong analytical, communication, and presentation skills

🎓 Bachelor’s degree required

🎯 Ideal Profile

You are:

• A commercially minded marketer who understands how to win at retail
• Comfortable working cross-functionally with Sales, Marketing, and Category teams
• Both strategic and execution-focused
• A strong communicator who can influence both internal teams and customers