Vice President, Global E-Commerce & Growth Marketing

STAUD Clothing, headquartered in Los Angeles, CA, has an opening for a Vice President, Global E-Commerce & Growth Marketing, working a hybrid in-office role in its Los Angeles office.

Founded in Los Angeles in 2015 by Sarah Staudinger and George Augusto, Staud stands at the intersection of vintage inspiration and modern design—cool, confident, and deeply tied to culture. From cult-favorite accessories to elevated collaborations with brands like Birkenstock and St. Regis, Staud has built a world that’s distinctly LA yet globally resonant.

STAUD offers a health care plan to include medical coverage, dental care, vision insurance, an FSA plan, long-term disability insurance, and a matching 401k plan.

Role Overview

The VP, Global E-Commerce & Growth Marketing owns the end-to-end performance of the company’s digital business, with full accountability for e-commerce P&L, customer growth, and profitability. This leader is responsible for translating the brand’s product, merchandising, and creative vision into a high-performing digital business, balancing brand equity with disciplined, data-driven growth. The role requires deep partnership across merchandising, marketing, and operations to ensure alignment between product launches, demand generation, and customer experience. As a core member of the executive team, this individual serves as a key cross-functional leader and thought partner to the founders and senior leadership. As a team leader this role drives the company’s digital growth strategy across acquisition, retention, and site experience, while building the infrastructure, operating rigor, and team required to scale sustainably.

Essential Duties

Own E-Commerce Commercial Performance

• Full accountability for digital revenue, profitability, and customer economics
• Set and deliver against targets across revenue, margin, CAC, LTV, and contribution profit
• Lead forecasting, budgeting, and in-season pacing in partnership with executive leadership
• Establish clear accountability, reporting, and operating rigor to ensure consistent delivery

Lead End-to-End Digital Experience & Merchandising

• Own site experience, conversion, and digital merchandising strategy
• Partner with merchandising and planning teams to align on product priorities, launches, and inventory flow
• Ensure cohesive execution across site, campaigns, and lifecycle touchpoints
• Optimize product storytelling, site curation, and on-site experience to support both brand and conversion
• Leverage performance and customer data to inform commercial decisions

Oversee Full-Funnel Growth Marketing

• Own acquisition, retention, and reactivation strategies across paid digital channels
• Lead performance marketing and affiliate with a focus on efficiency and scale
• Optimize channel mix and investment strategy to improve return and reduce concentration risk
• Establish clear standards for attribution, measurement, and testing
• Balance short-term performance with long-term customer and brand value

Own Lifecycle & Customer Growth

• Lead lifecycle marketing to increase repeat rate, engagement, and LTV
• Build segmentation and personalization strategies aligned to customer behavior and business priorities
• Ensure lifecycle is integrated with product launches and campaign planning

Lead Data, Analytics, and Measurement

• Establish a robust analytics and reporting infrastructure
• Define KPIs and reporting frameworks that drive clarity and accountability
• Translate performance data into actionable insights for executive leadership
• Drive a culture of testing, measurement, and continuous optimization

Drive Cross-Functional Alignment Across DTC

• Partner closely with marketing, merchandising, retail, creative, and operations leadership
• Lead integrated planning across campaigns, product launches, and key initiatives
• Ensure digital strategies are aligned with broader brand and omnichannel priorities
• Serve as a key operator within the DTC and executive leadership team

Expand Growth & Build for Scale

• Identify and scale new channels, partnerships, and growth opportunities
• Evaluate and implement tools and capabilities to support growth
• Build and develop a high-performing organization (4–5 direct reports; 12–15 team members, scaling with the business)
• Establish systems, processes, and operating rhythms that enable scale and efficiency

Prerequisite Knowledge, Skills, & Education

• 15+ years of experience in e-commerce, digital commerce, or omnichannel retail
• 8+ years leading senior, cross-functional teams
• Proven track record of owning and scaling a meaningful revenue channel with P&L accountability
• Strong commercial acumen with experience managing revenue, profitability, and performance Deep understanding of digital commerce, including site experience, merchandising, and customer lifecycle
• Experience partnering cross-functionally across merchandising, marketing, retail, and operations
• Strong analytical mindset with the ability to translate data into clear, actionable decisions Exceptional leadership, communication, and executive presence
• Strategic thinker with the operational rigor to drive execution

Physical and Mental Requirements

• Standing and sitting for extended periods of time.
• Lifting up to 25 pounds in a safe and prudent manner.
• Ability to easily move throughout an office with ease.
• Ability to read, write, and understand English.
• Ability to effectively interact with others internally and externally.
• Ability to utilize office equipment in a safe and prudent manner, including a copy machine, fax machine, computer, telephone, and other general office equipment that may be used regularly.
• Ability to work with many different personalities.
• Ability to work in a fast-paced environment.
• Correctable vision and hearing.
• Ability to work on-site, full-time.

Job Type: Full-Time, Exempt