Vice President Marketing

Vice President of Marketing – Specialty Manufacturing

Are you a seasoned marketing executive looking to join a well-established Specialty Manufacturing firm as a part of their senior leadership team? We are helping our client, an industry leading Connecticut based manufacturer of specialized industrial products with multiple locations and multiple business lines both domestically and internationally, find a Vice President of Marketing to serve as a member of the senior leadership team, guiding the marketing and brand identity of the firm as they work to ensure the firm is properly positioned in the marketplace in all market channels.

The primary function of this position is to oversee the firm’s marketing team, overseeing the strategic initiatives and direction for how the brand is positioned competitively in all markets. This role is both operational in nature as well as strategic. Early on, this role will own the conversion of a traditional order-taking environment into an e-commerce platform for a specific area of the business, high-volume commodities/consumables. Qualified candidates will have extensive experience in a similar environment, ideally CPG, Food/Beverage and/or HVAC.

Essential Functions of the Vice President of Marketing – Specialty Manufacturing

• Manage a distributed team of marketing professionals that support the firm’s marketing efforts
• Facilitate conversion of traditional order-taking environment to e-commerce platform for one specific high-volume commodities/consumables division
• Develop, document, and implement efficiency-enabling processes and identify and vet tools and technologies that facilitate these processes
• Oversee the development, maintenance, and extension of the firm's brand identity
• Ensure consistency in messaging and branding across all market channels
• Oversee the creation of high-quality, relevant content for various marketing channels (website, social media, whitepapers, etc.), ensuring that it aligns with the firm's messaging and resonates with the target audience
• Oversee/manage outside marketing vendors and contractors
• Analyze digital marketing metrics to assess the effectiveness of campaigns and make data-driven decisions and recommendations
• Use analytic tools to track KPIs, optimize marketing strategies, and provide regular reports to executive leadership
• Develop and implement a comprehensive marketing strategy aligned with the firm's overall business objectives
• Identify target markets and client segments and create strategies to reach and engage them effectively
• Use market insights to inform marketing strategies and identify new opportunities
• Develop and manage the marketing budget, allocating resources effectively
• Develop and implement strategies to enhance client satisfaction and loyalty

Knowledge, Skills and Abilities of the Vice President of Marketing – Specialty Manufacturing

• Proven track record of serving as a leader of marketing in a manufacturing environment
• Player/Coach mindset
• Strategic thinker capable of driving marketing initiatives in multiple complimentary divisions
• Exceptionally high Emotional Quotient, ability to connect with people
• Ability to operate in a very high-paced and dynamic environment
• High ethical standards
• Ability to put systems in place to ensure timely, accurate and meaningful reporting
• Demonstrated ability to develop and effectively implement a strategic vision
• Ability to mentor and connect with both junior and senior level team members
• Strong systems judgment and understanding of others

Training and Experience Requirements for the Vice President of Marketing – Specialty Manufacturing

• Bachelor’s Degree in Marketing, Public Relations, Business or related field
• Master’s degree a plus
• 10+ years of marketing and sales experience including managerial experience
• Referenceable experience migrating commodities to integrated e-commerce platforms
• Marketing experience in HVAC, CPG and/or Food and Beverage
• Experience developing and growing a business development and marketing team

Key Words: Vice President of Marketing, CMO, Marketing, Director of Marketing, Sales, Professional Services