Guided project: Supply chain shipping analysis - Tableau Tutorial

Alright everyone, welcome to our Supply Chain Shipping Analysis Guided Project. This is a super interesting data challenge as well as a great project for individuals looking for advanced geospatial analytics skills. So here's the situation. You've joined the Sugar Wagon, a national sweets distributor based in the United States with factories across the country. Leadership wants to reduce shipping costs and optimize supply chain operations, and you've been asked to analyze factory-to-customer distribution paths. Your goal is to use geospatial analytics to explore shipping routes, identify top customers, and help identify supply chain inefficiencies and opportunities. So now let's break things down into three core objectives. Objective one is all about profiling and modeling your data to get a good feel for what information you have at your fingertips and organizing it into a cohesive data structure. Objective 2 is where you'll dig in and build some amazing interactive geospatial…