The Measurement Challenge - Getting It Right! 📊 Retail media measurement isn’t easy—but it’s critical. At last week's Association of National Advertisers (ANA) Retail Media Conference, measurement was front and center. I was very happy to be on a panel discussion with Jackson Bazley (ANA), Kara Habel Farnham (Hershey), and moderator George Musi (Night Market / Horizon Media). Together, we tackled one of the biggest hurdles in retail media: proving impact. Key insights: ✔️ Retail media metrics are more complex than traditional media—marketers must interrogate methodologies. ✔️ A strong predictive engine (powered by purchase data) can fuel growth and bring in new brand households. ✔️ Brands need to communicate their measurement expectations and clear standards. Retailers are leading media measurement transformation - and we're proud that Kroger Precision Marketing is at the forefront. #KrogerPrecisionMarketing 8451
Great job on the panel and the 10 minute pre-panel measurement level set, as well, Dr. K!
CEO - Helping brands WIN by making MEDIA more effective to drive growth
8moYour introduction was super helpful Anthony thank you for making it accessible and interesting. Was great to see you and the team in Cincinnati last week.