Think you’ve got your measurement strategy covered? Only 44% of US senior marketing analytics professionals use marketing mix models, attribution solutions, and incrementality experiments together* 🙃 When your 1P data 🤝 AI, you can achieve peak performance by: 📊 Analyzing clearer performance insights with Meridian, our open-source, next-gen MMM that uniquely measures the full impact of Search and video with advanced attribution and reach and frequency modeling 🎯 Using attribution solutions to assign proper credit to each critical step that led to a conversion 💡 Running incrementality experiments to understand the real drivers of your campaign performance 👏 Connecting your data sources through Data Manager to take control of your data. Advertisers, on average, get up to 11% more signals with Google tag gateway for advertisers, unlocking deeper insights with one click** Learn more about hashtag #GML2025 product announcements here: https://goo.gle/4kTa8Yl Source: *Google/BCG, Global Measurement Survey, US, n=648 senior marketing analytics professionals with an annual ad spend of >$500k. Fielded Jan 27-Feb 15, 2025 **Google Data, Global, Performance, Apr 09, 2025 - Apr 16, 2025 7d trailing median [Uplift is based on Google tag script loads comparing tags not operating Google tag gateway versus tags operating in Google tag gateway]
This GML2025 post on measurement strategies is eye-opening. Thanks for sharing the stats, link, and hashtags. What inspired this push for advanced analytics? Google Ads
This perfectly highlights where many teams fall short — treating MMM, attribution, and incrementality as separate strategies instead of complementary tools. When unified, they offer a holistic view of performance that drives smarter decisions. Meridian’s open-source framework + deeper signal capture through Google Tag Gateway = exactly the kind of scalable measurement marketers need in a privacy-first world. 👏 As someone passionate about turning 1P data into actionable strategy, I’m excited to see how these tools evolve — especially for bridging the gap between brand and performance.
This is going to be a game changer! Can’t wait to try it!
AI Solutions Expert | Digital Marketer with a Passion for Innovation | Founder & Strategist at CIMA Agency
3dI'm developing Analytica.ee, an AI-powered marketing analytics platform built on Google's open-source Meridian framework. Our goal is to democratize advanced marketing technologies, making them accessible to every marketer. Analytica integrates Marketing Mix Modeling (MMM), agent-based consumer behavior simulations, and privacy-first analytics to provide clear, actionable insights into campaign performance, budget allocation, and audience response. We're currently in development, and your support can accelerate our progress. Join our waitlist at analytica.ee to stay updated and be among the first to experience the platform. The more interest we receive, the greater our motivation to bring Analytica to market swiftly.