Google Ads’ Post

Transcript

Transparency is obviously very important to advertisers. We all want to be in control of the campaigns that we have and to be able to be in control, we need to understand how the campaigns work. For example, performance Max, all of the new reporting that's coming out about channels, the new search terms data that's coming, that's great. What I'm most excited about actually is creative level data, so asset level metrics. That really helps us with that relevance question if we understand. Which add assets are not thriving that engagement, we can actually optimize it.