AdMob's flexible mediation platform allows you to create an optimized hybrid setup with both bidding and traditional waterfall ad sources. Solutions like ironSource Ads bidder can help you add real-time bidding without overhauling your existing setup. #GoogleAdMob #AppMonetization
We analyzed the apps that activated the ironSource Ads bidder in Google AdMob over a 6-month period—and the numbers speak for themselves 👇 Most apps kept their hybrid waterfall and simply added the bidder, unlocking serious revenue gains without a major overhaul to their setup. If you haven't activated the bidder yet, now’s the time to test it. Disclaimer: Results are based on an internal analysis of apps that adopted ironSource Ads header bidding for Google Bidding between August 2024 through March 2025. Results exclude apps with pre-bidding weekly payout of less than $25, and post-bidding payout of less than $150. Outcomes may vary depending on factors such as app characteristics, audience, traffic composition, and implementation settings. Unity cannot guarantee similar results for all apps.
