Google Marketing Platform’s Post

Looking for a recap from #GML2025? 👀 Here are the TOP 5 takeaways to influence your marketing strategy today ⬇️ 1. Be where your customers are in real-time with the best returns ⏰ A linear funnel is no longer serving you - the key is to be where people are searching, streaming, scrolling, and shopping. Google + YouTube get consumers from discovery to decision, faster. 2. AI is giving Google Search superpowers 🪄 With AI, Search keeps getting better at understanding intent (the “why,” not just the “what”) to help anticipate what a user will need next, just try AI Overviews and AI Mode to see for yourself! 3. There’s only one YouTube ▶️ YouTube is a discovery powerhouse, where you build your brand AND connect to new customers you won’t find anywhere else. Plus, with trusted creators and new shopping features, it's a conversion driver for your business. 4. Maximize ROI with the Power Pack 📈 Take full advantage of advertising on all of Google’s surfaces, like Search and YouTube, using our best AI models to power your Search, Demand Gen, and Performance Max campaigns. Now with new visual formats and the choice, transparency, and control you’ve been asking for. 5. Fuel your AI 🚀 Your content, data, and measurement power AI to dynamically adjust, amplify, and optimize your campaigns for peak results. Plus, we're making it easier than ever to create, format, and test your ad creatives with our built-in generative AI models in Google Ads and Merchant Center. Check out the announcements from GML here ➡️ https://goo.gle/4kv1Sxt