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What does it take to keep control of your story when AI is shaping how your organisation is understood? IDX™ CEO Crispin Beale joined Karen Lynch on the Greenbook Podcast to explore why communications need to be built on evidence, and why organisations must optimise for both humans and machines in the AI era. Listen now or read the full article: https://lnkd.in/dez4s4Jm #AI #AEO #NarrativeControl #DataAndInsights

What I find fascinating related to this is the notion of the AI gatekeeper particularly as both sides of the communication equation become more well equipped. Search becomes a parameter driven task for agents, not a responsive action from humans. -> Your agents will converse with my agents. <- And between them there will be a frantic gatekeeping layer to determine where the human attention should be directed.

"Tell your story and build your narrative for the machines AND the human audience" ... loved this conversation with Greenbook's Karen Lynch - thank you.

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