iSpot SAGE Brings Audience Data to AI Platform

Is it just me, or has "fragmentation" become the industry’s favorite excuse for inefficiency? 🧐 Yesterday at #TVDisrupt 2026, our CEO Sean Muller pulled back the curtain on the next evolution of iSpot SAGE. We’re officially bringing audience data into the fold to bridge the gap between creative performance and media buying. For my clients, this isn’t just a "cool update"...it’s the end of the guessing game. We are moving away from silos and toward a single, AI-powered source of truth. The takeaway: If your data isn't turning into immediate action, it’s just noise. We’re here to help you actually use it. iSpot Sean Muller Julie Van Ullen Craig Ziegler

We’re still treating audiences as channel-specific. DSP = one version YouTube = another Meta = something else entirely The shift is obvious: unified audience logic upstream of buying platforms. Symphonics AI 🚀

FreeWheel Launches AI Context Engine for Premium Video Advertising FreeWheel has launched its first-of-a-kind Context Engine that is an AI-based system intended to implement scalable contextual targeting solutions for premium video. The technology will be incorporated into the company’s Streaming Hub and is based on VideoAI provided by Comcast Technology Solutions. It uses computer vision, machine learning, and generative AI to analyze video content and provide highly precise contextual signals like emotions, locations, visual objects, and keywords. Read More: https://lnkd.in/dH32HZS2 #AIContextEngine #connectedTVecosystem #contentcontext #ContextEngine #Contextualtargetingsolution #FreeWheel #intelligentcontentrecognition #martech360

AI is turning DOOH into something entirely new. From static billboards → to real-time, data-driven media that adapts to context, audience, and moment. What’s changing: • Dynamic creatives based on weather, traffic, and time • Programmatic buying is replacing manual processes • Real-time data instead of estimated reach The result? DOOH is no longer just a channel, it’s a connected, measurable layer of intelligence across the customer journey. #DOOH #AI #AdTech

In today’s fragmented media landscape, capturing audience attention is becoming increasingly difficult. Across streaming platforms, Free Ad-Supported Streaming Television (FAST) channels, social media, and creator ecosystems, audiences are consuming content across a growing variety of platforms and formats leaving media organizations with more signals, more data, and more complexity than before. But the challenge isn’t a lack of data. It’s turning that data into coordinated decisions across content, advertising, and distribution. So the question is: are media operations keeping pace with how audiences behave today? Agentic AI is helping bridge that gap by connecting audience signals, content intelligence, and monetization workflows into coordinated, real-time decision-making. Deloitte, working closely with Google Cloud, is helping media leaders bring this vision to life through GenMedia Forge, an AI-powered platform that unifies the media value chain, helping teams move from concept to creation to refinement with greater speed, consistency, and scale. And this is only the beginning. As AI capabilities evolve, media organizations can unlock new ways to strengthen engagement, optimize monetization, and build deeper relationships with audiences. Because in today’s media landscape, understanding audiences in real time is becoming the true competitive advantage. 🔗 Learn more: https://deloi.tt/3PRe1mp #MediaIndustry #GenMediaForge #AgenticAI #GenAI #ContentProduction #DigitalMedia #AudienceEngagement Jon Myklebust, Matt Lacey, Kevin Laughridge, Gopal Srinivasan, Wendy Wedlake, Karin Wiens, Alexandra Link, Martín Cabrera, Daniel Merege, Andy Gauld, Athena Kokkori, Sandra C. Bauer, Peter Fach, Krzystof P, Tobias Buchalik, Abhrajit Ray, Satyen Makhija, Puneet Kinger, Edward Coveyduck, Sharon Tran, Karla Slaven (Neil), Harleen Brar, Chrissy Kapralos, Anna Kuma, Cemal Kayacan, Sarbjit Singh

The UK digital advertising market is demonstrating remarkable resilience and growth as it evolves.   From the continued rise of CTV and retail media to the growing role of AI in programmatic, the way brands reach and convert audiences is shifting fast. The opportunity is huge, but so is the complexity.   In this latest blog, MTM's Alavi Sumaia breaks down what’s driving digital dominance, where budgets are moving in 2026, and what it means for brands looking to stay competitive.   Find out more: https://lnkd.in/eKPj3T3F #DigitalMarketing #MediaStrategy #Programmatic #AIinMarketing #MarketingInsights

NAB Show has highlighted AI, sports and the creator economy as three of the defining themes heading into Vegas. What stands out is not just the themes themselves, but the combination and how they are no longer separate conversations: » AI shaping how content is produced and scaled » Sports Media driving some of the biggest shifts in distribution and monetisation » The creator economy influencing format, speed and audience engagement Together, these themes show how the lines are continuing to blur across Media Tech. And with that, growing demand for people who can connect content, distribution and commercial strategy.

Marketing Architects Unveils AI Tool to Redefine TV Ad Personalization Marketing Architects is the development of Mass Customizer, which is a brand-new technology that allows companies to tailor their TV ads in a more personalized manner without losing out on the broad audience coverage offered by TV advertising. This is yet another step towards the implementation of artificial intelligence solutions for advertising infrastructure. Read More: https://lnkd.in/dcbB6p7C #Artificialintelligence #creativepersonalization #customizablecampaigns #digitaladvertising #MarketingArchitects #martech360 #news #TVAdPersonalization

Every single day for over 10 years, iSpot’s measurement has generated 100mm+ unique data points on advertising creatives, verified audience delivery across hundreds of channels and streaming platforms, and tracked ROI using dozens of outcome signals. America’s largest advertisers use it to make investment decisions, and networks use it to prove the value of their offering. Every. Single. Day. But tomorrow is one of those days we get in the same room with our customers—hearing how that insights engine is used across real use cases, and showing how all that fresh, original data is feeding our AI future. #TVDisrupt

Today is going to be a great day of discussions with some of the country's top brands around the impact video advertising has on their business. It's not just that you developed a video ad, but how did that ad perform. And if you don't have the right measurement solution behind your ads, you are in the dark! Time to see the light! #TVDisrupt