President, Luxury Audio + CMO @ Bose Corporation - Forbes CMO 50, ADWEEK Marketing Vanguard, Disney, Under Armour, Paramount/Viacom, Board Member
Overjoyed to celebrate Coco Gauff and her extraordinary French Open victory! At just 21, Coco has already become a tennis icon, and her journey is as inspiring off the court as it is on. From her earliest days, Coco has drawn strength and focus from music—using her favorite playlists to get in the zone before matches, calm her nerves, and fuel her drive. Music isn’t just a backdrop for Coco; it’s a vital part of her routine and her resilience. Coco’s incredible comeback to defeat World No. 1 Aryna Sabalenka, capturing her second Grand Slam title and becoming the first American woman to win at Roland-Garros since Serena Williams in 2015. Her performance was a masterclass in composure, mental toughness, and heart—a true testament to her dedication and the power of her preparation, both physical and mental. Congratulations, Coco! We’re so proud to have you as a @Bose partner, and to support the soundtrack to your greatness. 🎶🇫🇷🎾🏆👏 #FrenchOpen 📷: Getty Images
Congrats Jim Mollica. Wonder what the final track was as she walked out on court…?
Wimbledon here we come! 🎾 #espn
Physical x Mental x Emotional prep 🥳💜
Nailed it with this one. Couldn't have chose a better person or player. Dubs in the chat.
Sweet sounds! 🚀 🙏
Very cool and forward thinking
"Soundtrack to your greatness" is a beautiful line. Bravo Coco and to you, Jim.
🎙️
Grazie della condivisione, Jim
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8hOld school athletes: • Relied purely on physical training • Avoided “distractions” before competing New generation athletes: • Engineer their entire environment • Use music strategically to optimize performance Coco represents the future of sports psychology. 🙌