FirstCry lost its edge, then its unicorn status. Now comes the fightback FirstCry built the distribution layer for India's babycare market. But as consumer expectations changed and new-age rivals moved faster, the company was forced into a series of course corrections, stakeholders told Moneycontrol. Tushar Goenka reports: https://lnkd.in/dZuK9vZS #FirstCry
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