Noom CEO Discusses GLP-1s and Behavior Change

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What does it feel like when food noise…stops? 🤔 Noom CEO Geoff Cook recently joined the Sunnyside podcast for a wide-ranging conversation on GLP-1s, food noise, alcohol noise, and the science of behavior change. The central idea: medication doesn't replace behavior change - it creates the conditions for it. A few highlights: 🧠 𝗙𝗼𝗼𝗱 𝗻𝗼𝗶𝘀𝗲 𝗶𝘀 𝗻𝗲𝘂𝗿𝗼𝗰𝗵𝗲𝗺𝗶𝘀𝘁𝗿𝘆, not a willpower failure - and the parallels to alcohol noise are striking.  🔁 𝗠𝗲𝗱𝗶𝗰𝗮𝘁𝗶𝗼𝗻 𝗹𝗼𝘄𝗲𝗿𝘀 𝘁𝗵𝗲 𝗯𝗮𝗿𝗿𝗶𝗲𝗿 𝘁𝗼 𝗰𝗵𝗮𝗻𝗴𝗲, but habits are what make results last.  🔭 𝗧𝗵𝗲 𝗻𝗲𝘅𝘁 𝘄𝗮𝘃𝗲 𝗶𝘀 𝗰𝗼𝗺𝗶𝗻𝗴 - from longer-acting peptide therapies to GLP-1s expanding into broader behavioral health categories. The future of care isn’t either/or. It’s biology + behavior, working together. Listen to the full episode: https://bit.ly/4vvVzQx

The parallels between how Noom pairs medication with a structured approach to habit change in the metabolic health space and how we do the same at Sunnyside for alcohol reduction were really interesting to explore. Thanks for joining us Geoff, it was a great conversation!

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