Having worked in the running events space, we know that getting 7,000+ women to register for a brand-new event is no small feat. There’s a lot that happens behind the scenes before a number like that appears in a headline — the strategy, marketing, partnerships, community building, content, media, sponsors, last-minute changes and plenty of problem-solving along the way. So seeing the guardian KL Women Running Festival reach this milestone ahead of its inaugural event at Dataran Merdeka is pretty special. It’s also a good reminder that the running community is growing beyond just races and finish times. People want experiences, connection and events that make them feel like they belong. Very proud to see this one coming together, and even prouder of the team and partners who have put so much into making it happen. 7,000+ and counting. A nice little milestone to celebrate. Read the NST story: https://lnkd.in/gxJ-SY6q #KLWomenRunningFestival #KLWRF2026 #RunningCommunity #SportsMarketing #EventMarketing
