A fresh perspective coming out of #UX360 NA hosted by the Merlien Institute. The overlap between UX and market research is becoming clearer; especially as AI reshapes how we approach scale and efficiency. We appreciate the team’s on-the-ground insights. This kind of feedback is key to understanding how engagement will evolve across both UX and MR spaces.
Another day, another city, another conference. I’m immersed in UX this week at UX360 in Atlanta, and one thing stands out immediately: the parallels with mainstream market research are hard to ignore. UX, much like MR, is increasingly awash in AI-driven platforms promising efficiency, speed, and scale. But what’s even more interesting is the exhibitor landscape — many of the same companies showing up at MR conferences are here as well (including Virtual Incentives). It raises an interesting question: as the technology stack continues to converge, will organizational structures follow? Could we see tighter alignment — or even integration — between UX and MR teams in the future? Curious to hear how others are thinking about this. Virtual Incentives
Thank you, Virtual Incentives, for this reflection. We’re glad UX360 NA was valuable 👍