“We come to SLC for the direct engagement with publishers,” said Matt Moulton, GM, AdMessenger. “Its unique small-group format allows us to have one-on-one conversations we don’t get anywhere else. It’s an event we look forward to every year.”
Publishers know the numbers — audiences are spending more than five hours a day on their mobile devices. That’s a full day each week where local advertisers could be connecting with readers. But traditional mobile banners are getting lost in the noise, with click-through rates stuck at a fraction of a percent. At the Senior Leadership Conference, AdMessenger will show publishers how its easy-to-use mobile platform can cut through the clutter, grow digital audience and drive new revenue.
At the upcoming Senior Leadership Conference, AdMessenger will host a Solutions Partner Roundtable to share how its self-serve mobile platform helps publishers target the right person at the right time — delivering an average CTR of 2.6% compared to the industry’s .06% for standard banners — and generating 50–60% gross margins for publishers.
“Our goal is to give publishers and media an advantage in their markets by offering the best mobile solution in the country,” said Mark Herrera, sales manager, AdMessenger. “Our quick, easy, self-serve platform allows sales teams to launch campaigns in minutes instead of weeks — driving revenue growth and conversion traffic while avoiding the banner blindness that plagues traditional mobile ads.”
AdMessenger’s format works across in-app and mobile web environments, where 90% of mobile use happens. Publishers can also run AdMessenger campaigns on their own mobile sites and apps, giving them a new way to reach existing customers and boost engagement across other digital campaigns.
AdMessenger is committed to helping newspapers grow revenue quickly and efficiently in the channels where audiences are spending their time. Their presence at the Senior Leadership Conference is focused on giving publishers an easy-to-implement tool that delivers measurable results and supports long-term market growth.
For more information, visit admessenger.io.
To register for the Senior Leadership Conference and explore this and many more solutions, visit member.newspapers.org/slc25.html or contact Patty Slusher at pslusher@newspapers.org.
