AI & Emerging Technologies

AI & the Digital Evolution

Generative AI is reshaping how we create and receive information — and the stakes are high. From workflows to audience trust, every decision about how you use AI matters. Poynter helps organizations navigate this new terrain with clarity, ethics and a commitment to public service.

We’re at the forefront of the AI conversation in journalism, working with clients to both seize the potential of these tools and safeguard against their risks. Whether you’re developing editorial policies, experimenting with automation or training your team to use AI responsibly, we provide the strategic guidance, practical support and ethical frameworks you need to lead with confidence.

What we offer:

• Guidance on developing AI ethics policies built around audience expectations.
• Workshops on responsible, audience-first AI implementation
• Editorial guidance on maintaining transparency and trust in AI-assisted work
• Strategic consultation to assess AI opportunities that match your mission
• Frameworks for cross-functional decision-making around AI adoption
• Coaching for leadership teams navigating change and innovation
• Support for communicating AI policies and practices internally and externally

Let’s shape the future of journalism — ethically and effectively.
Reach out to Aaron Sharockman at partnerships@poynter.org, or complete the form to book a free 30-minute consultation.