Craft

Elevate your work. Strengthen your impact.

Storytelling

For 50 years, the Poynter Institute has championed the craft of quality writing and editing. Poynter works directly with reporters, editors, content creators, communicators, producers and on-air talent to sharpen the skills that make stories resonate — on every platform, with every audience.

Our trainers bring deep newsroom experience and a hands-on approach to every engagement. We don’t just talk about quality journalism — we help you build it. Through workshops, coaching and tailored consulting, we focus on practical, proven techniques your team can apply right away. Whether you’re looking to enhance reporting depth, improve editorial workflows or adapt your storytelling for new formats, we deliver strategies that raise the bar and last beyond a single training.

What we offer:

  • Customized workshops to improve storytelling across platforms
  • 1:1 coaching for reporters, editors, producers and on-air talent
  • Audience-first frameworks to guide story development and execution
  • Training in source development, interviewing and accuracy
  • Editorial consulting to sharpen structure, clarity and authority
  • Guidance on using AI tools responsibly in the reporting process
  • Ethical decision-making support embedded in everyday journalism practice
  • Long-term strategies for newsroom-wide craft development

Let’s strengthen the heart of your journalism.
Complete the form to book a free 30-minute consultation or reach out to Aaron Sharockman at partnerships@poynter.org with questions. 

How can Poynter help you?

Our Team

  • Kristen Hare
    Faculty, Director of Craft and Local News, The Poynter Institute
    Kristen Hare is the Poynter faculty’s director of craft and local news and the author of Local Edition, Poynter’s weekly newsletter for and about local...
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  • Fernanda Camarena
    Faculty
    Fernanda Camarena is an award-winning journalist with more than 20 years of experience in the media industry. As a full-time faculty member at Poynter Institute,...
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  • Kerwin Speight
    Faculty, Poynter
    Kerwin Speight is an award-winning television journalist, with more than 20 years of journalism and leadership experience, and a strong track record of producing local...
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  • Jon Greenberg
    Faculty
    Jon is a faculty member at Poynter focused on boosting the impact of state and local journalism. In 2023, he launched Poynter’s Beat Academy to...
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  • Kate Cox
    Faculty and Director, Leadership Academy for Women in Media
    Kate Cox has consulted, trained and coached news organizations across the globe to cultivate strong practices of leadership, strengthen ethics and craft, and build digital-first...
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  • Megan Griffith-Greene
    Faculty
    Megan Griffith-Greene is on the faculty at Poynter. Her work focuses on training and coaching funders interested in supporting local journalism, and is funded by...
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  • Ren LaForme
    Managing Editor
    Ren LaForme is the managing editor of Poynter. He was previously Poynter's digital tools reporter, chronicling tools and technology for journalists, and a producer for...
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  • Jennifer Orsi
    Vice President for Publishing & Local News Initiatives
    Jennifer Orsi is Poynter’s vice president for publishing and local news initiatives and oversees Poynter’s digital publishing, marketing and public event team, audience engagement and...
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