Holiday shopping can be a stressful exercise, since there’s quite a degree of planning involved. But with the online offerings of high-street brands at your fingertips, it’s no longer necessary to set aside time to trawl through the rails of bricks-and-mortar stores.
If you want to go in hard, then the best approach is to lay out all your summer clothes and accessories – swimwear and sunglasses included – to see what you have and what you’re missing. That way, you won’t run the risk of double buying. And as is the case with any purchase, it’s sensible to ponder over something for a few days rather than impulse buy – and only “add to basket” if you know that you’ll wear something multiple times rather than let it gather dust at the back of your wardrobe.
The standout high-street summer buys we’ve got our eye on right now include hard-working holiday separates like linen pyjama trousers, loose-fitting tops and multi-tasking sarongs, all of which can be found at major high-street flagships. Contributing Vogue writer, Augustine Hammond, is a fan of Marks & Spencer’s summer range – specifically, the best-selling rope sandals, which boast a comfortable moulded footbed and colourful paracord straps.
Arket is another shopping destination for team Vogue this season: the brand’s colourful mesh tote is a versatile accessory that’s ideal for both languid beach days and city commutes, while the minimal pointelle “nightie” is the perfect summer minidress. I’ll be wearing mine with flip-flops on holiday, and layered with T-shirts and lightweight knits for days at the office.
No carry-on bag of mine is complete without a colourful scarf that can be used as a cover-up, skirt, or top, and H&M’s sarong is a worthy addition to my summer rotation. Speaking of reliable, hardworking staples: Cos’s balloon trousers – a lightweight take on the trending barrel-leg silhouette – are another winning style.
Scroll on to see and shop our edit of the best on the high-street this summer.


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