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Dylan Joubert reposted thisDylan Joubert reposted thisFrom tiny office space and a 2 man team to a full creative studio and growing departments. Eight years in, it’s quite something to look back and see how far ATYPICAL has come. The team is bigger, the work is sharper, the ideas are braver, and the standard keeps climbing. We’re doing the kind of CRE marketing we always wanted to do, and if the first eight years are any indication, we’re just getting warmed up. Dylan Joubert | Sean Devey
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Dylan Joubert shared thisReport on $$$s to leadership. They don't give two 💩💩s about clicks and impressions. They care about money. How much marketing made them. How much marketing lost them. How many deals marketing helped close. Our latest podcast episode shows you 5 proven ways to show ROI from your marketing, specifically reporting to leadership (if you've been unsure). This works across all B2B. ATYPICAL Joshua Penman #CommercialRealEstate #Marketing
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Dylan Joubert shared thisHit us up!Dylan Joubert shared thisATYPICAL is growing (again 😉) and we have a bunch of roles that we're hiring for. If you're an energetic, creative thinker (or know someone) who is passionate about what they do and isn’t afraid to share their ideas, then you're probably going to make a great addition to the ATYPICAL team. More importantly, if you're a paid media wizz, a master ball (read client strategies and award-winning deliverables) juggler, a creative genius, or passionate about CRMs and growth optimisation strategies, then you should consider applying for one of the following roles we have open: - Snr Account Manager - Snr Marketing Coordinator - Paid Media Specialist - Mid-Snr Graphic Designer - Growth Marketer If you're nodding your head and jumping up and down with excitement (or just calmly feeling hyped about the opportunity), then send me your CV and role you wish to apply for, and let's get chatting, skye@atypicalcompany.com
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Dylan Joubert shared thisI'm reposting this inside CHAT GPT's Atlas browser. And my prediction from the 2023 draft I wrote has come true. Back then, when AI first started changing how we think about marketing, I wrote an article predicting this shift. "If our AI 'assistants' learn what we like, our tastes, our preferences, and our moral fibre, this means that brands will need to do the same, and this is where I think this idea of AI intuitive hyper personalization blooms." "My prediction: The likes of Apple, Microsoft, Google etc. are going to develop personal AI systems that will incorporate what you do at work and in your personal life. These AI systems will learn who you are, and what your needs are day in and day out, and serve you with relevant solutions to any problem." The main point was: Brand loyalty will become more important than ever in the age of artificial intelligence. And I think that is only going to become more important as we see these massive shifts in the world of advertising and marketing. As of yesterday, we will need to rethink how we approach our marketing funnels completely.The future of AI marketing is REAL personalization.The future of AI marketing is REAL personalization.
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Dylan Joubert shared thisYour competitors are everyone and everything within the 7 inch screen you're holding. Full ep here: https://lnkd.in/dzt9Mi4u #Marketing #CRE #CommercialRealEstate ATYPICAL Joshua Penman
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Dylan Joubert shared thisWe’ve just launched e-commerce products for Commercial Real Estate. Why? Because we’re tired of watching smart marketing teams get crushed by budget cuts and decision fatigue. So we took the things that actually work (strategy, content, emails) and made them available to buy with no sales call required. No fluff. No pitch decks. Just real tools built for CRE that do what they’re supposed to do. We’ve tested this. We’ve lost sleep over it. And we’re proud of it even if the thought of launching anything new in this economy feels a little insane. But if you’re in CRE and need to do more with less this is for you. 🔗https://lnkd.in/dX2HsR4g #CRE #CommercialRealEstate #Marketing #Ecommerce #ATYPICAL ATYPICAL
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Dylan Joubert shared thisHow is Google making money now? And what can CRE companies do to take advantage of Answer Engine Optimization? We discuss this and more in the latest CREview: 📹YouTube: https://lnkd.in/dKMijBgA 🎙️Spotify: https://lnkd.in/dQ4NeT_P
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Dylan Joubert shared this🎙️The new rules that we have to play by 👉 From AEO to first-party data to brands becoming their own media platforms. What’s inside this episode of #CREview: 🔵How people use the Internet 🔴How AI and tools like ChatGPT are changing search with AEO 🟢How to rank and build first-party assets Joshua Penman ATYPICAL #Marketing #CRE #CommercialRealEstate https://lnkd.in/dmT-8dEfThe New Rules of Marketing - From Google to ChatGPTThe New Rules of Marketing - From Google to ChatGPT
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Dylan Joubert shared thisIs the key to unlocking more leasing revenue just about being more transparent? Joshua Penman and I discuss broken US Commercial Real Estate leasing funnels and how to fix them🔨 ATYPICAL #CommercialRealEstate #CRE #Leasing #Leads #Marketing
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Dylan Joubert reacted on thisDylan Joubert reacted on thisLooking forward to judging the most effective work this year with Effie Awards South Africa. #EffieAwardsSA #MarketingEffectiveness #EffieJury
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Dylan Joubert reacted on thisDylan Joubert reacted on thisGrateful to be shortlisted for the Rising Star: Marketer award at #TheMarkAwards Congratulations to everyone who was shortlisted. It’s an honour to share this moment with so many talented people. Brenton Afonso Nthabiseng Hlophe Matshekga (MBA, CMSA) Khensani Nobanda CM (SA) thank you for your trust in me, and for creating the space to think bigger, be bold, and show up. #WeAreNedbank #TeamGreen 💚
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Dylan Joubert reacted on thisDylan Joubert reacted on thisWhen Cannes asks you to serve, you just say yes. 🦁 🫡 Absolutely thrilled to be serving on the Shortlisting Jury for the Social & Creator at Cannes Lions 2026. Looking forward to joining an amazing group of jurors to sift through the boldest, smartest and most culture-shaping work from around the world and helping decide what truly raises the bar for creative excellence. Droga5 Dublin Droga5 London Accenture UK & Ireland Cannes Lions International Festival of Creativity
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Dylan Joubert liked thisDylan Joubert liked thisWinter Olympics teaches us one thing: the teams with data, discipline, and strategy walk away with medals. In CRE marketing, data plays the same role. It shows you what’s working, what’s not, and where your next move should be. Whether you’re building demand, refining your audience focus, or just trying not to trip over your own plays, you need more than luck. This blog breaks down how CRE professionals can turn internal data into external demand: https://bit.ly/4aPRYU2
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Dylan Joubert reacted on thisDylan Joubert reacted on thisBehold - The Whitebox (and an overly long post about it as well)! The first-of-its-kind, retail and restaurant-focused content series full of real insight, best practices, and guides. Made in partnership with the amazing people at ATYPICAL, we dropped all sixteen episodes at ONCE, with more special content to be published over the year. There was a lot of discussion about how to publish this series, with a very productive in-person conversation with ATYPICAL CEO Mark Kalkwarf and Head of Client Services Daniella Mugno at the ICSC Vegas show. We gamed out what a sixteen-piece tentpole promotional schedule might look like with episodic drops, various cuts and shorts, as well as an annual posting schedule for various builds. However, one element remained at the forefront of this entire endeavor... First, this content series is meant to be a valuable resource for retailers and restaurateurs of all sizes. Having a publishing schedule that gate-kept content with episodic drops was something that would benefit Regency and our socials only, and not the intended audience. If someone needed build-out advice or grand opening guidance, they might not get that until weeks after this publishes. If they need it now, why not just give it to them now? It was important that we not lose track of authenticity in favor of analytics. If the content is good and registers with people, then the analytics will come. This might sound like it was a tough sell to those who work in marketing/communications, not to carry the data benefits as the banner of this content march, but it was actually a very easy conversation. Jan Hanak was at the genesis and growth levels of this entire effort and made sure that the strategy and creative were given the space to cook. This was the award-winning team behind the Merchant Success Toolkit, afterall (forgive the brag, but we love that resource as well), so putting the business owner first wasn't a novel concept. Unsurprisingly, ATYPICAL was in complete agreement and worked to develop an incredible and appropriate promotional plan around that sentiment, all while filming the series and everything that comes with a full production timeline. I can't speak more highly of their team, and you'll see their ability in the quality of the work. Collaboration is easiest when values and goals are shared. So, check it out. Share it with someone you know who is starting a business, looking to expand, or could use some additional input on efficiencies and tactics. Or, just enjoy! https://lnkd.in/euRTzUpg10 Things to Know Before Opening Your First Retail Store | The Whitebox10 Things to Know Before Opening Your First Retail Store | The Whitebox
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Dylan Joubert liked thisDylan Joubert liked thisReally enjoyed speaking to a wide range of agency owners at today’s PROI Worldwide event in Cape Town. I was privileged to share the stage with the smartest person I know, Nicola (Nicky) Ramsay to talk about culture and building A+ teams. Massive thanks to Nicola Nel for inviting me, and Megann Outram for hosting. The biggest take away for me was the reminder that it’s significantly cheaper to invest in the correct screening and assessment tools upfront than it is to make a bad hire!
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Dylan Joubert liked thisWe’re moving. Ogilvy is stepping into a new home, and as we do, we’re leaving behind a place that has held our stories for years. This building wasn’t just walls and windows; it was the heartbeat of our madness, our magic, our wins, our late nights and early mornings. It’s where pitch victories were celebrated with cheers that echoed through hallways, where meetings shaped careers, where tears and laughter shared the same rooms, and where friendships quietly grew into something deeper. It’s where Robyn Putter once dove through foam machines in a basement party. And wow, the parties we’ve seen! Where managing directors swam in ponds, creatives launched themselves off the second floor, Rio carnivals burst to life with fire dancers, the international slinky man appeared out of nowhere, heads were shaved for Mandela Day, Abey Mokgwatsane and Simon Camerer became Pulp Fiction icons for a day, and Molefi (Mo) Thulo typed the next award-winning script with unshakable focus. Comedy shakedowns, iconic campaigns, unforgettable chaos, moments that could fill a book. And yet, it wasn’t only the wild moments that made this place unforgettable. It was the small, daily magic: the smell of fresh coffee greeting you in the morning, the rich aroma of a braai on Fridays, the laughter of our people catching up at the bar after a long day. It was slowing down to greet the ducks 🦆🦆🦆 as they wandered across the driveway, watching them dive, play, and disappear under the water, pausing meetings mid-pitch because their quacks were just too loud to ignore. It was the endless transformations of the building itself, reshaping its spaces to fit our ever-growing needs. And the koi fish, gliding silently in their pond, offering a moment of calm when the madness inside demanded a breath. But Ogilvy has never been a building. Ogilvy is the people. The spirit. The culture. The talent. The brilliance. The madness. That is what we’re carrying forward. As we close this chapter, we do it with full hearts, grateful for every wild, beautiful, and quiet moment this old home gave us. And as we turn the page, we step boldly into a fresh start, ready for new memories, new work, new wins, and the next era of stories worth telling. Here’s to the future. Here’s to the next great chapter. Here’s to carrying the true spirit of Ogilvy wherever we go. And here’s to one thing that will never change: we will never stop dreaming humongous. “How great we become depends on the size of our dreams. Let’s dream humongous dreams, put on our overalls, go out there and build them.” — David Ogilvy
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Dylan Joubert liked thisDylan Joubert liked thisHealthcare providers invest millions in patient portals. Yet no-shows drain revenue, patients ghost after their first visit and staff are drowning in appointment calls. We've designed patient conversations for hundreds of healthcare providers. Three principles determine whether patients engage: → 𝐒𝐢𝐦𝐩𝐥𝐢𝐜𝐢𝐭𝐲 𝐝𝐫𝐢𝐯𝐞𝐬 𝐚𝐜𝐭𝐢𝐨𝐧 Front desk spends hours rebooking no-shows because appointment systems have 8 steps, require login credentials patients forget, and take 10 minutes. On WhatsApp, all you need is to click a button to confirm your appointment for Tuesday at 2pm." → 𝐅𝐫𝐢𝐜𝐭𝐢𝐨𝐧 𝐤𝐢𝐥𝐥𝐬 𝐫𝐞𝐭𝐞𝐧𝐭𝐢𝐨𝐧 Patients know they should book a follow-up appointment. But finding the number, calling during business hours and waiting on hold is too much friction. Penda Health removed the friction and retention jumped 30% without adding a single staff member. → 𝐌𝐨𝐭𝐢𝐯𝐚𝐭𝐢𝐨𝐧 𝐰𝐚𝐬 𝐧𝐞𝐯𝐞𝐫 𝐭𝐡𝐞 𝐩𝐫𝐨𝐛𝐥𝐞𝐦 "Patient engagement doesn’t work" is what frustrated providers tell me. But the same patients who ignore your custom app will engage on WhatsApp. Your retention problem is usually a design problem. When you apply behavioral design to patient engagement, you increase revenue per patient and make quality care economically viable for more people. Removing friction will save you more than adding shiny technology ever could.
Experience & Education
Volunteer Experience
Courses
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Social Media workshop
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Writing workshop
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Honors & Awards
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Gold Winner - Best Campaign Effectiveness Award - Rockport VAL, The Alternative
Global Agency Awards
Winner for Best Campaign Effectiveness at the 2023 Global Agency Awards
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Gold Winner - Best New Campaign - AlphaMap, The Black Sheep
US Agency Awards
Winner of Best Launch Campaign for our client AlphaMap at the US Agency Awards, 2022.
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Pfizer - Life Uncensored Ranked 8th Best Campaign in the World 2018
The Holmes Report
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Leader - Social Media Campaign for Nimue #NoMakeUpBride
Assegai Awards
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Leader - Social Media Campaign for Pfizer Life Uncensored
Assegai Awards
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Best African Digital Campaign of 2018 - Pfizer Life Uncensored
Holmes Report - SABRE Awards
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Best African Healthcare Campaign of 2018 - Pfizer Life Uncensored
Holmes Report - SABRE Awards
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Best Use of Integrated Social Media for Life Uncensored - Pfizer
IN2 SABRE Awards Europe/Middle East & Africa
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Diamond Award for Measurement and Evaluation - Pfizer Life Uncensored
SABRE Awards Europe/Middle East & Africa
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Gold for Social Media/Social Networking - Nimue 12 Week Challenge #NoMakeUpBride
Holmes Report SABRE Awards Europe/Middle East & Africa
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Platinum SABRE award for best in show 2018 - SABRE Awards Africa for Pfizer - Life Uncensored
The Holmes Report
The challenge was: How does Pfizer educate consumers so that they are better equipped to request an appointment with their healthcare provider? In South Africa, marketing regulations prohibit the advertising of schedule three and higher drugs directly to the consumer.
Pfizer decided to take a leap into the unknown and briefed us to strategically and creatively counteract those issues. We decided on creating a platform that was safe; helping people to deal with the anxiety of these…The challenge was: How does Pfizer educate consumers so that they are better equipped to request an appointment with their healthcare provider? In South Africa, marketing regulations prohibit the advertising of schedule three and higher drugs directly to the consumer.
Pfizer decided to take a leap into the unknown and briefed us to strategically and creatively counteract those issues. We decided on creating a platform that was safe; helping people to deal with the anxiety of these conditions through credible information.
Through six months of planned content on Life Uncensored (starting in Q3 of 2017), that went through many approval processes, the entire South African market share of Sildenafil (the active ingredient in Viagra – our client’s product) grew from 8% in Q2 to 14% in Q3 and up to 21% in Q4.
Unit growth in Viagra for 2017 went from -7% in Q2 before Life Uncensored was launched, up to 26% in Q3 and 20% in Q4.
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Platinum SABRE Award for the best African public relations campaign of the year for #ProTESTHIV
SABRE AWARDS
“#ProTestHIV” from Anglo-American with Ogilvy Public Relations Johannesburg—a campaign showcasing the mining giant’s leadership in the fight against AIDS and HIV in South Africa—took home the Platinum SABRE Award for the best African public relations campaign of the year at the first African SABRE Awards dinner in Casablanca last night. http://bit.ly/2r8HD1u
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Winner: Best Corporate Social Responsibility Campaign 2017
SABRE AWARDS
CORPORATE SOCIAL RESPONSIBILITY WINNER:
#ProTESTHIV—Anglo American with Ogilvy Public Relations Johannesburg -
Winner: Best Social Media Campaign 2017 for #ProTESTHIV
SABRE AWARDS
SOCIAL MEDIA CAMPAIGN WINNER:
#ProTESTHIV—Anglo American with Ogilvy Public Relations Johannesburg -
SHORTLISTED: Corporate Campaign of the Year – Anglo American Working Towards an HIV Generation
Earnie Awards
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English
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