Ads Developer Blog

The official blog for information about the Google Ads, Google Ad Manager, Google Mobile Ads SDKs for AdMob and IMA SDKs, and other Google Advertising Platform developer tools.

Deprecating Commissions Bidding Strategy

Wednesday, February 7, 2024
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Labels: bidding , google_ads_api , hotel_campaigns

Changes to how Smart Bidding strategies are organized for Search campaigns

Tuesday, May 17, 2022
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Labels: bidding , google_ads_api , sunset

Updates to how Google Ads API Smart Bidding strategies are organized

Thursday, July 22, 2021
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Labels: adwords_api , bidding , google_ads_api , sunset

Reorganizing Similar Bid Strategies

Tuesday, February 23, 2021
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Labels: adwords_api , bidding , google_ads_api , sunset

Sunsetting Portofolio Enhanced CPC Bid Strategies

Tuesday, February 9, 2021
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Labels: adwords_api , bidding , google_ads_api , sunset

Target Spend Migration for Maximize Clicks Bid Strategies

Thursday, October 29, 2020
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Labels: adwords_api , bidding , google_ads_api , sunset

Reminder about sunset, creation of target spend field for Maximize Clicks strategies in Ads APIs

Monday, May 18, 2020
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Labels: adwords_api , bidding , clicks , google_ads_api , maximize , spend , sunset , target

Sunset of the Average Position Metric in AdWords and Google Ads APIs

Thursday, July 25, 2019
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Labels: adwords_api , bidding , google_ads_api , reporting , sunset

Migrating from position to impression share bidding strategies in Google Ads

Wednesday, May 29, 2019
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Labels: adwords_api , bidding , google_ads_api

Top metrics, absolute top metrics, and average position in the AdWords API and Google Ads scripts

Wednesday, November 7, 2018
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Labels: adwords_api , adwords_scripts , bidding , reporting

AdWords - Improvements for Enhanced CPC

Tuesday, May 9, 2017
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Labels: adwords_api , bidding

Demographic targeting in Search campaigns coming to AdWords API

Wednesday, August 24, 2016
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Labels: adwords_api , bidding , targeting

Clearing platform bid modifiers of Target CPA and Conversion Optimizer campaigns starting in late August

Tuesday, August 2, 2016
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Labels: adwords_api , bidding , target_cpa

Device-specific bid modifiers coming to AdWords API

Wednesday, July 20, 2016
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Labels: adwords_api , bidding

Upcoming changes to inactive ad group CPA bids in AdWords

Thursday, October 22, 2015
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Labels: adwords_api , bidding

New features in AdWords scripts

Monday, January 26, 2015
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Labels: adwords_scripts , bidding

Improved validation of ad group mobile bid modifiers

Thursday, April 10, 2014
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Labels: adwords_api , bidding , targeting

Reminder: Change to contentBid setting in “Display Network Only” campaigns

Monday, February 17, 2014
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Labels: adwords_api , bidding , content , display_network

Reminder: Change to contentBid setting in “Display Network Only” campaigns

Monday, January 27, 2014
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Labels: adwords_api , bidding , content , display_network

Change to contentBid setting in “Display Network Only” campaigns

Monday, December 9, 2013
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Labels: adwords_api , bidding , content , display_network
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