Case Studies

Chinese New Year marks one of the most celebrated – and most crowded – moments on the advertising calendar. For CelcomDigi, a brand built on enabling connection, this season holds natural significance – a time when connection is actively lived through calls, messages and shared digital experiences. But with attention stretched across countless campaigns, participation […]

Challenge As Malaysia’s longest-standing postal and courier provider, Pos Malaysia has been part of the fabric of Malaysian life for over 200 years. Yet, while its legacy is widely recognised, many still don’t fully see what the brand has become today. Over the past four years, Pos Malaysia has transformed into a unified, one-stop ecosystem […]

CLIENT Sunsilk (Unilever Malaysia)   Challenge Sunsilk, a long-standing player in Malaysia’s haircare industry, was seeing a decline in relevance among Malay Gen Z females aged 16-24 – a segment that drives more than 50% of its sales growth. With market share in the post-wash category was slipping, it became critical for Sunsilk to reconnect […]

Bringing the best of TV & digital, Astro Addressable Advertising achieved regional and local recognition, winning the Asia-Pacific Broadcasting Award 2023 and MDA d Awards 2023 within its inaugural year, underscoring its impact on brands and the advertising landscape.  

Challenge Wonda Coffee has led Malaysia’s RTD coffee market for a decade. But after years of success, the category hit stagnation—taste alone was no longer enough. Wonda Coffee needed more than product innovation. It needed cultural relevance — a story that could deepen emotional connection and strengthen its place in the hearts of Malaysians.   […]

Challenge Ramadan in Malaysia is the biggest season for food, family and entertainment – and the most crowded season for brands. It’s a time of togetherness, but also a time of clutter, with every corner filled with flashy discounts and festive promotions. But Goodday Milk didn’t want to join the price war. Instead, the brand […]

CLIENT Flavettes Glamz    Challenge The Raya season in Malaysia is a peak period for beauty and skincare. As consumers seek to look and feel their best, the market becomes a battleground of skincare and cosmetic brands competing for attention. Flavettes Nutriskin, a trusted name in consumer healthcare, had expanded into the beauty space with […]

Bringing the best of TV & digital, Astro Addressable Advertising achieved regional and local recognition, winning the Asia-Pacific Broadcasting Award 2023 and MDA d Awards 2023 within its inaugural year, underscoring its impact on brands and the advertising landscape.    

Bringing the best of TV & digital, Astro Addressable Advertising achieved regional and local recognition, winning the Asia-Pacific Broadcasting Award 2023 and MDA d Awards 2023 within its inaugural year, underscoring its impact on brands and the advertising landscape.