A letter from Shalva & Lenny
Hey there–
At Blending For Good, we believe the following three things to be true:
1
A Vitamix can change your life.
You can get one anywhere. And if like buying from people, you can buy your Vitamix through us.
2
Life is better when it’s part of your life.
For more than just smoothies. And doing so changes your body, but more importantly, your capacity for living.
3
And that it’s better together.
Connection and community are what make this all so special.
And together, we can make the world a better place.
We know — cliché and grandiose. But we really can.
We can help you right now.
Not sure which Vitamix?
Our Recommender finds your model in about a minute. We carry the three best for most people.
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Start your free week of Blending For Good. You’ll get more out of one week than you could ever imagine.
Start your free week →With love,
Shalva & Lenny Gale
Blending For Good · Minneapolis, Minnesota
Our Story
How we got into this.
Picture a 26-year old with everything. But then look closer and see how unwell he is. That was me. I got a Vitamix and it changed everything. It became a main character on my lifestyle blog Life is NOYOKE. Everyone kept saying I was the reason they got a Vitamix. So I quit corporate to do this full time. Right after getting married, Shalva – the cook of the family – turned all that bachelor blending into recipes people actually wanted to make. We rebranded as Blending For Good to align with becoming a proper Vitamix dealer. Then, after seeing that everyone in her book club already had a Vitamix – but nobody used it like they had hoped – we built Blending For Good into what it is today. The bridge between buying a Vitamix and actually using it.
Who we are
A small family business you can stand behind.
Family-owned
Shalva & Lenny in Minneapolis and a handful of helpers distributed across the US. No investors, no call center. Email or call anytime →
Certified B Corporation™
Serving people and planet, we’re a proud B Corp™. We operate under an impact business model: Every purchase here provides at least a hundred meals to kids in need through our partner No Kid Hungry. See our impact →
Authorized Vitamix dealer
Partners with Vitamix since 2012. Orders through us come in the same box with the same warranty as buying direct. See our Vitamix shop →
Get to know us
A bit more, since you’re here.
We don’t chase perfection. That’s kind of the whole thing here.
How did you two meet?
On the Red Line in Chicago — having only ever known of each other from growing up in the same area.
early signs this would be your career?
Shalva wanted to be a food designer when she grew up. Me, a magician.
Tell us about your family.
Three kids. Our middle child has Down syndrome — a surprise. He’s healthy and basically the mayor.
So… are you vegan?
If you looked in our fridge, you’d guess vegetarian. We eat a lot of chips. I eat plant-based, give or take matzo ball soup and challah. Shalva will split a gyro with my dad. The kids are encouraged to eat whatever they want outside the house.
Any personal transformations?
I lost 40 pounds between corporate life and this. Shalva used to get called “shluffy girl,” for her lethargy.
Weirdest difference between you?
I shower three times a day — cold, cold, hot. Shalva, about once a week.
Introverts or extroverts?
Both introverts. Yet, people tell me their life story within minutes. Shalva can hold court with the best of them.
What have you struggled with?
Money got tight in 2025 as we shifted from influencers to this membership. We fight imposter syndrome constantly. I’ve been on an SSRI since I was 18; Shalva since 40.
Any family traditions?
Bagels on Saturdays. We still use our kids’ old mispronunciations — “scnissors,” “oat-meal-meal.”
What’s it like working with your spouse?
The best and the worst.
Recognize yourself in any of these?
We’d love to hear: hello@blendingforgood.com.
We read every one.