BRAND STRATEGY BLOG
Insights from The Brand Auditors
Learn more about the brand audit process, brand strategy, and digital marketing.
The Future of Work With AI: A Summary of McKinsey’s Latest Research
A detailed breakdown of the McKinsey report, designed for business leaders who need to understand the the future of work with AI without reading the full white paper.
How Does a Brand Audit Help Differentiate a Brand?
Learn how a strategic brand audit reveals the “white space” competitors missed and turns differentiation into a science.
Brand Audit for Retail: Bridging the Gap Between Strategy and Storefront
Are you losing revenue to operational gaps? Our brand audit for retail brands uses market data to fix inconsistencies, reduce waste, and increase profit.
Integrating Artificial Intelligence in Marketing: From Pilots to Production
Summary and analysis of Integrating Artificial Intelligence in marketing based on reporting from Search Engine Land and other sources.
Human Experience Optimization: How “Sterile Efficiency” Can Kill a Business
Sterile automation is a financial liability. Move from CX to Human Experience Optimization (HXO) to protect brand equity and reduce churn in an AI market.
How to Differentiate Your Brand with Premium Pricing
Discover the art of premium pricing strategy. Learn how to implement premium pricing to attract high-end customers and maximize profits.
Mastering the Elements of a Brand Communication Strategy
Learn the fundamentals of successful brand communication and why it’s essential for businesses that want to create a powerful connection with customers.
Premium Customer Experience: It’s Not What You Think
Discover how to exceed expectations and elevate your brand with a premium customer experience. Stay ahead of competitors in the customer service arena.
How to Leverage Brand Equity in a Merger or Acquisition
Discover how to leverage brand equity in a merger or acquisition. Learn the strategies for preserving and enhancing the value of your brand.
Elevate Your Brand with Patagonia’s Marketing Strategy
This guide will equip marketing managers who want to transform their company into a premium brand and achieve explosive growth.
How Patagonia’s Sustainability Strategy Shaped Its Brand
Patagonia’s commitment to environmental activism has profoundly shaped its brand image, positioning the company as a leader in sustainable business practices.
How to Rebrand a Company While Honoring Its Legacy
Learn how to rebrand a company while still honoring its heritage. Discover the key steps and strategies legacy companies can use to build a new identity.