Real-life marketing stories, trends, and strategies from social media’s most engaging brands. Find out what social media strategies are working today and how to drive meaningful engagement, activity, and results from social media.
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We pored over millions of posts on Instagram, Facebook, Twitter/X, YouTube, TikTok, and LinkedIn to pinpoint when the best-performing content was published.
Reading time14 minute read
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An inside look at how the Instagram algorithm works for the feed, explore page, stories, and reels — and how to make it work for you in 2026.
Reading time21 minute read
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- YouTube
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Our analysis of millions of YouTube videos reveals the best times to post both long-form videos and shorts — and the patterns have shifted.
Reading time14 minute read
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- TikTok
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We analyzed 7.1 million TikTok posts to find the best time to post on TikTok in 2026. Here's what the data says — plus how to find your own best times.
Reading time14 minute read
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Learn the ideal image sizes for all types of Instagram posts so your content is always pixel-perfect.
Reading time11 minute read
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You'll recognize some of these social media sites right away. Others might be new to you — and could be exactly what your brand needs to reach the right people.
Reading time20 minute read
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I've pulled together 26 free Instagram tools that can genuinely help creators, marketers, and small businesses grow their accounts without spending a dime.
Reading time14 minute read
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Your social media analytics are scattered across half a dozen dashboards. Here are 11 tools that pull it all together — and help you make sense of all the numbers.
Reading time16 minute read
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We analyzed over 4.8 million posts sent through Buffer to pinpoint the best time and day to post on LinkedIn for maximum engagement.
Reading time12 minute read
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- Tools
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Social media management tools can help take the admin of social media off your plate — so you can focus on the fun stuff. Here’s a list of the 11 best tools available right now.
Reading time19 minute read
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We analyzed 14 million Facebook posts to pinpoint the best time to post on Facebook, the best day to post on Facebook, and which days and times are best avoided.
Reading time10 minute read
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There are plenty of alternative social media management tools out there, many of which are on par with — and some a bit better than — Hootsuite. Here are some of the best options.
Reading time9 minute read
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Schedule smarter. Compare the top social media scheduling tools of 2026, see side-by-side features and pricing, and learn how to choose the right scheduler for your workflow.
Reading time14 minute read
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I have over 15,000 followers on Instagram, and I've helped grow Buffer's Instagram account to over 100K. Here are tried-and-tested tactics that genuinely work.
Reading time21 minute read
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- Flow
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As a content writer at Buffer who's always deep in the latest AI tools, I've tested dozens to find the ones worth keeping. These are the 14 AI social media content creation tools that do everything from feeding my thinking to automating the busywork.
Reading time22 minute read
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- Bluesky
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In this article, we’ll walk you through setting up Bluesky and share some tips to help you get started posting on the platform.
Reading time11 minute read
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- Bluesky
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Bluesky is a decentralized text-based social media platform. Here's your 101.
Reading time8 minute read
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- Buffer News
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Join us for 30 days to post consistently to social media!
Reading time3 minute read
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- Influencer Marketing
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Whether you’re a full-time content creator, micro-influencer, nano-influencer, or just getting started, here’s how to create your own influencer media kit.
Reading time14 minute read
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- Guides & Courses
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Here are the top 9 courses to improve your social media marketing skills.
Reading time9 minute read
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The ins and outs of Instagram Stories, from getting started to advanced strategies that will make your stories stand out on Instagram.
Reading time17 minute read
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- TikTok
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A deep dive into the TikTok algorithm, how it works, and how you can work with it to enhance your visibility and engagement on the platform.
Reading time13 minute read
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- Creator
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Whether you're dreaming of becoming the next big TikTok star or building a meaningful community on LinkedIn, this plan will get you started.
Reading time14 minute read
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- YouTube
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A step-by-step, data-backed guide to help you make YouTube thumbnails that turn scrollers into viewers, along with advice and examples from successful YouTubers.
Reading time10 minute read