Best times to post on social media (based on +52 million posts) 📅
X — Best day: Wednesday | Best time: Tuesday 9 AM
LinkedIn — Best day: Wednesday | Best time: Wednesday 4 PM
Threads — Best day: Wednesday | Best time: Thursday 9 AM
Facebook — Best day: Thursday | Best time: Thursday 9 AM
TikTok — Best day: Sunday | Best time: Sunday 9 AM
Instagram — Best day: Wednesday | Best time: Thursday 9 AM
Discover more insights in our States of Social Media Engagement (link in the 1st comment)
You open the composer. Stare at the blank box. Close the tab. 😶
We’ve been there — and that’s exactly why we brought templates directly into the Buffer composer🎉
Now when you go to create a post, you’ll find a list of prompts right in the top corner to help you move past the blank-page block and into actually making content. ✍️
Templates have lived in Buffer for a while, but now you have them one click away while you’re creating.
Go give it a try and let us know what you think in the comments 👇
We're running something fun in Buffer's Discord community, and you're invited! 💙
Starting April 6th, we're kicking off a two-week Community Building Challenge — and we'd love for you to join us. 🥳
Every day from April 6th to April 20th, we'll be dropping a single, lightweight prompt in the # community-building-challenge channel on Buffer's Discord. All you have to do is show up! ✨
The idea is simple: build a consistent habit of showing up for your community, and watch what happens to your engagement over two weeks.
A handful of creators who show up consistently throughout the sprint will also receive some fresh Buffer swag as a little thank-you. 🎁
Want in? Join Buffer's Discord community and head over to the #announcements channel to mark yourselves as 'I'm in' for April 6th!👇
🔗 Join the community: https://lnkd.in/e_jvZ8wW
We're running something fun in Buffer's Discord community, and you're invited! 💙
Starting April 6th, we're kicking off a two-week Community Building Challenge — and we'd love for you to join us. 🥳
Every day from April 6th to April 20th, we'll be dropping a single, lightweight prompt in the # community-building-challenge channel on Buffer's Discord. All you have to do is show up! ✨
The idea is simple: build a consistent habit of showing up for your community, and watch what happens to your engagement over two weeks.
A handful of creators who show up consistently throughout the sprint will also receive some fresh Buffer swag as a little thank-you. 🎁
Want in? Join Buffer's Discord community and head over to the #announcements channel to mark yourselves as 'I'm in' for April 6th!👇
🔗 Join the community: https://lnkd.in/eNhbe7t6
Buffer analyzed 4.8 million LinkedIn posts to answer a simple question: when should you post?
But the more interesting question is—how should we read this chart?
Because most people will take it at face value. Analysts shouldn’t.
✅ 3 things it does well:
1. Single highlighted bar draws attention to the key finding instantly
2. Clean layout, no gridline clutter, no unnecessary colour
3. The subtitle adds credibility by citing the sample size upfront
❌ 3 things it gets wrong:
1. The Y-axis has no unit : "0.6" of what?
2. The scale runs 0 to 0.6 but all values sit between 0.38 and 0.57 — the compression makes a 50% relative difference look like a gentle slope
3. What's a good benchmark rate?
Read it here
https://lnkd.in/gz6sRPGq
Follow 👉 Rituparna for business analytics and South asian experiences in the US.
#DataAnalytics#Analytics#ContentStrategy#LinkedInTips#DataStorytelling
We just shipped a major product refresh for Buffer.
Not a rebrand or a feature dump. A focused rethinking of the product, built around what our customers have consistently told us they value most: simplicity, flexibility, and a UX that actually feels good to use.
We've been building towards this iteratively. If you've been paying attention, you'll have seen it taking shape over recent months: new features like Community, a rethought composer, cleaner navigation. Each shipped on its own, but they were all pointing in the same direction.
So many B2B tools have a habit of treating usability as a nice-to-have, something you get to after the feature list is long enough. Our team took the opposite approach: start with how it feels, then make sure it does what it needs to.
The result is a product that's simpler without being less capable. More flexible without being more complex.
Proud of the team that built this. They didn't just polish what existed. They questioned it, stripped it back, and rebuilt with the customer's experience as the starting point.
If you've used Buffer before, I'd love to hear what you think. And if it's been a while, it's definitely worth a fresh look.
Meet our newest teammate and Senior Engineer at Buffer: Bruno Paulino! 🥳
Finding the right Senior Engineer for the team meant looking for someone who cared deeply about the people using Buffer, and who could thrive in a culture of trust and autonomy.
Bruno came to engineering through an unconventional path, and that perspective shows in how he thinks about building. He cares about software that doesn't just work, but actually feels good to use.
Originally from Brazil and now based in Barcelona, swipe through to meet the newest Bufferoo. We're so glad you're here, Bruno! 💙
The Buffer API has been in public beta for a month, and I'm already struggling to remember how I worked without it.
This is a real screenshot from today. I'm working in Claude Cowork, had an idea for a post, and asked it to schedule it to my Buffer queue. Auto set to LinkedIn. Tagged with "Buffer Product".
No app switching. No manual entry. Just an organic conversation that sparked a creative thought, and capturing that in real-time.
And this is just scratching the surface. Some of the workflows I'm seeing our community build are insane
Can't wait for more people to try this out.
Today marks 10 years since I joined Buffer.
I’ve spent most of my career growing up alongside Buffer. I joined when the company was just 6 years old.
Buffer has shaped how I think about work in so many ways. Before joining, the idea of remote work was completely foreign to me. I had no idea how much it would change my life.
Over time, it’s gone beyond just remote work. It’s shaped how I think about trust, transparency, and what it looks like to build a company for the long term.
People often ask what’s kept me here for so long.
It’s easy to assume it’s the benefits. And while we do have some incredible ones, I don’t think that’s the real reason most of us stay.
For me, it’s the opportunity to build something meaningful alongside people who care deeply about what they’re creating. It’s being part of a company led with a long-term mindset, focused on sustainability over short-term gains.
You can see that reflected in our team. Of the 75 people on our team, 26 have been at Buffer for 10+ years.
A decade in, and I can’t wait to see what the next one brings.