Automattic

The Sun Never Sets on an Automattic 5K! Yesterday, Automatticians around the world laced up for the 11th edition of our global 5K relay. From one time zone to the next, we ran, walked, snapped a few photos, and passed the virtual baton around the globe. Different places. Different paces. One very fun day! Here are a few snapshots from along the way.

Today, we’re celebrating a life built around curiosity. On what would have been Om Malik's 60th birthday, friends, collaborators, and curious minds come together in San Francisco for the inaugural OmFest. It’s held at Swedish American Hall, the same venue where Om spoke at the very first WordCamp. Expect 12 hours of ideas, food, music, and conversation inspired by the many worlds Om brought together throughout his life: from technology and journalism to photography, design, watches, writing, music, and more. OmFest is less a traditional memorial and more a celebration of what Om did best: pay attention, stay curious, and connect people who might otherwise never meet. “If you pay enough attention to the present,” as Om once said, “you can see the future.” We’re proud to celebrate Om’s life, curiosity, and the connections that continue because of him. 👉 OmFest is currently underway, but there's plenty to come. Learn more and get your ticket: https://omfest.co/

Nobody buys a WooCommerce extension on impulse, so if you're an affiliate marketer, make sure your content is as high-intent as your audience. When a store owner goes looking for one, it's likely because international orders are eating their week, their checkout is leaking sales, or subscriptions have turned into a spreadsheet nightmare. They already know what's wrong—they just need someone to point them to the fix. If you create content for WooCommerce store owners, you can be that someone. Our new Affiliate guide covers which Marketplace extensions to promote and which content formats — tutorials, comparisons—actually convert. Read the full guide: https://lnkd.in/d6XciA9M

Big news for journalers and Grocery List No. 57: Journal Collections are now live for Day One Journal. See how it works! 👇

Your Black Friday campaign is ready. But is your infrastructure? Join us on September 29 at 11 a.m. ET for a webinar on building a repeatable approach to peak-season readiness, with experts from WooCommerce, Pressable, and Automattic for Agencies. We’ll cover how to evaluate store readiness, determine what to promote, identify the performance and business metrics worth monitoring, and diagnose what’s happening when traffic increases but revenue doesn’t. We’ll also put AI to work with two live technical demos, using an AI agent with the Pressable and Woo MCPs to: • Load-test a store at 4X its normal traffic • Identify performance bottlenecks • Set up monitoring that runs throughout peak season Instead of rebuilding your Black Friday strategy every year, build a process you can test, monitor, and repeat. Register here: https://lnkd.in/eR-mra4r

Pocket Casts is now on Apple TV! Start an episode on your commute, finish it on the couch. Learn more. 👇

We love this insight from Jaye C. Mangahas into WooCommerce's customer satisfaction ratings. Check it out! 👇

If you're attending this year's eCommerce Expo in London, come have a boatload of fun with the WooCommerce team! Woo is hosting a happy hour aboard Sunborn London, the city's only floating hotel. Enjoy snacks, music, cocktails, and conversation with fellow Woo merchants—and a break from sales pitches. 🛳 The happy hour is Wednesday, September 23, from 5:30 pm to 7:30 pm GMT. 🛳 Details and RSVP here: https://lnkd.in/engT9emE

Woo is inviting you to a live conversation about building WooCommerce stores with block themes on September 30. Block themes enable deep levels of customization without expensive plugins, bespoke development, or custom code. We'll cover the work that went into blocks and the best practices for building with WooCommerce blocks. The conversation will range from the practical challenges people run into to advice for getting started, whether you're using a custom theme or Purple, WooCommerce’s block theme currently in beta. We’ll be joined by Mike McAlister from Ollie, alongside WooCommerce engineers Karol Manijak and Marco Lucio Giannotta. Join us live on September 30 at 10 a.m. PDT / 1 p.m. EDT / 7 p.m. CEST. Read the full announcement and RSVP: https://lnkd.in/eHsaiyAi

It may be a small tool, but it's a big time saver. The WP Trac Triager Chrome add-on now opens Trac tickets right in Contributor Toolkit. Nice work from JuanMa Garrido on making core contribution just a little more frictionless.