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Ask three teams in your organization which AI tools are approved, and you'll likely get three different answers. This is rarely due to a lack of decision-making. Most enterprise teams are already making these choices, project by project and judgment call by judgment call, without establishing consistent standards for the organization. Swipe for five areas worth documenting, and save this for your next governance review, and read the full article from Automattic for Agencies: https://lnkd.in/gt9w-hMC

Building an AI-ready media platform isn't just about adding AI; it's changing how teams think about the platform underneath it, the tools they build, and the guardrails around them. At PPA's Digital Collective, WordPress VIP CTO Brian Alvey joined The Independent Group CTO Peter B. to explore what that looks like in practice. Swipe through for the key takeaways.

Once you understand how AI sees your brand, the next question is what to change. That was the focus of Session 2 of our Enterprise AI Discoverability Series with 97th Floor: strengthening the content, technical foundations, and authority signals that influence how your brand shows up in AI-generated answers. Swipe through for five moves enterprise marketing teams can make now. Next up on October 20, Session 3 turns to measurement: which signals matter, how to connect AI discoverability to business impact, and when to retest. Register for Session 3: https://lnkd.in/gZSf9hhq

The dashboard is no longer the only place where analytics questions are asked. Instead, work has shifted to the AI assistant, but for most teams, the answer to "How did this perform?" still lies elsewhere. Over half of analytics leaders report that their teams already query their data using plain language. The real issue isn't the question itself, but the time and effort needed to find the answer. Parse.ly MCP aims to close that gap by integrating your analytics into the AI assistant you already use, grounded in your actual data. Scroll through to see how roles change when analytics meet people right where they work. Where does your team spend the most time moving from question to answer? https://lnkd.in/gt_VxRf4

What still works for publishers… and what's far from settled? At Press Gazette's Future of Media Tech, WordPress VIP CTO Brian Alvey joined leaders from News Corp and The Telegraph to unpack how AI is changing content discovery, and which fundamentals still hold as the traffic model shifts. Swipe through for the key takeaways.

Most enterprise teams have AI tools... but having the tools and having the infrastructure to scale them are two different things. We’re curious what’s creating the biggest barrier for enterprise teams right now. The results will help shape an upcoming edition of The Brief — WordPress VIP’s bi-weekly newsletter on enterprise content and digital experience. Subscribe to catch it: https://lnkd.in/e7emqUPr 

AI is making marketing faster, yet trust is becoming harder to earn. At the 2026 Digital Marketing World Forum #DMWF, Jodi Cerretani of WordPress VIP and Jess Awtry of Pew Research Center explored what that means for content, expertise, and AI-driven discovery. Swipe through for the key takeaways from The AI Trust Gap: What Your Audience Isn't Telling You.

There’s often tension between the people who build and the people who publish, and most content platforms force you to pick a side. Developers want freedom, while marketers want speed. AI is only raising the stakes: developers are generating content, marketers are shipping code, and the old boundary is dissolving. A hybrid CMS should handle both seamlessly, allowing both teams to work in one system without stepping on each other’s toes or compromising. That’s the standard we hold ourselves to, and it’s also why Constellation Research, Inc. named WordPress VIP to its Constellation ShortList™ for Content Management System (CMS) – Hybrid (2026). For enterprise teams, not having to choose between freedom and speed changes what's possible. Read more here https://lnkd.in/gq3b9_VX)

In 30 days, ChatGPT went from sending Pew Research Center almost no traffic to becoming its second-largest referrer. Pew had wanted to make its research more legible to AI systems, and it was a project they originally scoped at six months. By working with a WordPress VIP Forward Deployed Engineer, they shipped it in one. That work earned WordPress VIP a finalist spot for Best Content Management System at the 2026 Digiday Technology Awards. Most sites still can't see how much of their traffic is starting to come from AI systems, and Pew decided to build for it before they had to. Read the full story: https://lnkd.in/gyKiiMdR

Once you understand how AI sees your brand, what should you actually change? That's the focus of Session 2 of our Enterprise AI Discoverability Series with 97th Floor: turning insight into action. We'll explore the content, technical, and governance foundations that help organizations improve AI discoverability, with practical guidance you can apply to your own digital experiences. Join Jodi Cerretani of WordPress VIP and Paxton Gray of 97th Floor for Building an AI-Ready Discoverability Strategy. Register for Session 2, or the full series, here: https://lnkd.in/gZSf9hhq