IAB Canada

Looking to deepen your digital media expertise or revisit the fundamentals? Join us this May for: 📌 Digital Media Fundamentals – May 12 📌 Digital Media Buying & Planning – May 13 These sessions are designed to help professionals build both strong foundations and strategic capability in today’s digital landscape. Discounted rates available for IAB Canada members. Register now: https://hubs.ly/Q04f7M_80 #IABCanada #DigitalMarketing #MediaPlanning #AdTech #ProfessionalDevelopment

Most teams have data. But not everyone agrees on what it means. That’s the real problem. IAB Canada's Skills Lab: From Data to Outcomes is about building a common language, so insights turn into decisions, and decisions drive real business outcomes. Swipe → to see where alignment breaks down. Register now: https://hubs.ly/Q04f7qRQ0 #IABCanada #MediaStrategy #MarketingEffectiveness #InsightsToAction #AdTech #DataInnovation Jeff Lancaster Andrew Saunders Bryan Segal Jay Aber Gah-Yee Won Alex Gardner David Phillips Eric Morris Ivan Pehar Jeff MacPherson Joanne Crump Matt McGowan RJ Pauloski

From live full-day courses to Skills Lab and webinars, May is packed with opportunities to build your expertise and stay ahead of what’s shaping our industry. Explore the full calendar below and plan your month with us. Register and learn more: https://hubs.ly/Q04f7wPj0 #IABCanada #MonthAtAGlance #DigitalMarketing #AdTech #ProfessionalDevelopment

IAB Canada is pleased to welcome new member, Receptiv About Receptiv: Receptiv is a full-suite advertising technology company specializing in real-time, attention-based solutions that help brands and publishers maximize campaign performance. Powered by proprietary AI and advanced data signals, Receptiv identifies the precise moments when audiences are most receptive, enabling advertisers to deliver messages at the optimal time for engagement and conversion. With a focus on improving efficiency and outcomes across digital media, Receptiv empowers marketers to drive stronger results while helping publishers unlock greater value from their inventory. #IABCanada #NewMember #PowerfulDigitalLeadership #DigitalCommunity #Leadership #CanadianAdIndustry

IAB Canada is pleased to support Vividata’s ViVo 2026 Canadian Consumer Intelligence Conference on May 6 in Toronto, bringing together leaders from across Canada’s media and data research ecosystem. As partners of the IAB Tech Lab, we’re looking forward to hearing from its VP of Product, Jill Wittkopp, who will keynote on what it means for our industry to be “agentic‑ready.” This session will unpack Tech Lab’s work on agentic advertising and how shared standards can enable more secure, autonomous buying and selling of media without rewriting the foundations of digital advertising. IAB Canada is proud to see this work take the stage in Canada and to continue advancing conversations on the future of data, media, and measurement with our members and partners. DM Vividata if you’d like to join us for the day. #IABCanada #IABTechLab #AgenticAI #AdTech #DataInnovation #ViVo2026 #DigitalAdvertising

IAB Canada is proud to share this work on AI disclosures, released in January and developed collaboratively with industry stakeholders to help advance interoperable solutions for digital advertising. We welcome your feedback and look forward to continued discussion. We hope you find this resource valuable. Read more: https://hubs.ly/Q04dQPJW0

We’re still buzzing from Enterprise 2026: The Future, By Design! From the first conversation to the final takeaway, the room was full of honest debate, sharp thinking, and real momentum around how our industry is evolving. If you couldn’t make it (or just want to relive it), here’s a look at what you missed. A huge thank you to our speakers, partners, and everyone who brought the energy and made the day what it was. The conversations don’t stop here; this is just the continuation. Dmitri Fando, Evan Wood, Gah-Yee Won, Ian Martins, Jayanthi Rajan, Jeff Lancaster, Kabil Rahaman, Lynne Clarke-Drew, Mary Ventresca, Pierre Gagnon-Gingras, Sahil Razdan, Trevor Cresswell, Wade Kuiken-Rogers Watch the recap! #IABCanada #IABEvents #Enterprise2026 #DataNightToronto #AgenticAI #AIinAdvertising #ResponsibleAI #AIGovernance #Interoperability #AdTechStandards #FutureOfAdTech #FutureByDesign #IndustryLeadership #DigitalPolicy #AdvertisingInnovation #ShapingTheFuture #DigitalMarketing #AdTech #MarTech #MediaInnovation #FutureOfAdvertising #Toronto #TorontoEvents #TorontoMarketing Andrew Saunders Bryan Segal Jay Aber Alex Gardner David Phillips Eric Morris Ivan Pehar Jeff MacPherson Joanne Crump Matt McGowan RJ Pauloski

Data is easy to collect. Turning it into results? That’s the hard part. Join us on May 13 for IAB Canada’s Skills Lab: From Data to Outcomes, a hands-on session focused on applying data to real business decisions. If you work in marketing, media, or analytics, this is built for you. Register now: https://lnkd.in/ehg7SYMg #IABCanada #SkillsLab #DataDrivenMarketing #MarketingAnalytics #DigitalMarketing #BusinessOutcomes #DataStrategy

Join us on April 30 for a timely conversation with Roku's Belinda Baugniet, CM, on the future of streaming and VOD. Get the insights you need to navigate shifting viewer behaviour and build more effective Connected TV strategies. IAB Canada members can attend for free. Secure your spot now: https://hubs.ly/Q04cdpmW0 #IABCanada #Roku #StreamingTV #CTV #AdTech #LastCall #Webinar

Enterprise 2026 - Mission Complete! Yesterday, we brought together leaders from across the Canadian media ecosystem for an experience built around two rooms, two tracks, and one shared mission: to move the industry forward with clarity, focus, and intention. From the Upper Deck to the Lower Deck, both rooms were buzzing with energy all day, filled with open conversations, challenging perspectives, and real collaboration. Across both rooms, we saw leaders dig into the pressures shaping our industry today, while also leaning into the opportunities emerging ahead. A huge thank you to our speakers, sponsors, partners, and everyone who joined us for bringing such depth and energy to the conversations. And a special thank you to our Table Captains for helping guide and elevate the discussions throughout the day. It was a privilege to see the room come alive with ideas, and even more exciting to think about where those conversations go next. If you weren’t able to attend, we hope to see you at our next major industry gathering: State of the Nation Media Expo on June 23! Enterprise 2026 Sponsors: Elite Corporate Sponsors: Axeptio, Environics Analytics, Globe Media Group, Google, MiQ, Native Touch, Roku, and The Trade Desk Industry Sponsor: The 2045 Collective Topic Sponsor: Triton Digital #IABCanada #IABEvents #Enterprise2026 #DataNightToronto #AgenticAI #AIinAdvertising #ResponsibleAI #AIGovernance #Interoperability #AdTechStandards #FutureOfAdTech #FutureByDesign #IndustryLeadership #DigitalPolicy #AdvertisingInnovation #ShapingTheFuture #DigitalMarketing #AdTech #MarTech #MediaInnovation #FutureOfAdvertising #Toronto #TorontoEvents #TorontoMarketing