Marketing’s next chapter isn’t defined by more channels — it’s defined by better systems, stronger signals, and higher standards for impact. That came through clearly in conversations throughout the week with leaders across brands, agencies, publishers, and technology partners at POSSIBLE. A few themes stood out: - AI is becoming infrastructure, not just an efficiency layer — shaping how decisions get made, not just how work gets done. - Attention is earned over time, not captured in moments — built through relevance, trust, and consistency. - Trust is a differentiator, with transparency, quality media, and credible measurement playing a central role in long‑term growth. - Value is back in focus, with brands re-examining cost, efficiency, and where investment truly drives outcomes. - Measurement is moving beyond surface metrics toward true incrementality and real business impact. Across every discussion, one idea was consistent: the future belongs to brands that can design for complexity without losing the human at the center. OpenHouse was built as a space for exactly these conversations — not just to reflect on where advertising is today, but to help define where it goes next. Next stop: OpenHouse at Cannes Lions International Festival of Creativity, this June. We’re looking forward to continuing the dialogue. #POSSIBLE2026
The Trade Desk
Technology, Information and Internet
Ventura, CA 258,152 followers
We’re committed to making digital advertising better, because the future of the open internet depends on it.
About us
It's more than just clicks. Premium streaming TV. One-click commerce. Trusted journalism. The world’s most popular audio and podcasts. All these amazing online experiences thrive on an open internet. And they’re all fueled by relevant advertising. That’s why we created an independent media buying platform designed for the open internet. One that helps brands grow and thrive by giving them access to more: more customers engaging with more of the content they love across more channels and devices, and more transparency and precision at every stage.
- Website
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http://www.thetradedesk.com
External link for The Trade Desk
- Industry
- Technology, Information and Internet
- Company size
- 1,001-5,000 employees
- Headquarters
- Ventura, CA
- Type
- Public Company
- Founded
- 2009
- Specialties
- Online Advertising, Real Time Bidding, Demand Side Platforms, Behavioral Targeting, and Data Management Platforms
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Updates
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Inside this edition of The Current: - There was a noticeable shift in the AI conversation at POSSIBLE this year. - Spotify was founded two decades ago. What does the next stage of growth look like? - Why accountability is on agencies’ minds this TV upfronts season.
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The industry is asking everyone in the advertising supply chain to earn their fee and add more value than they extract. Our CEO and Founder, Jeff Green, explains to 3C Ventures' Michael Kassan on stage at POSSIBLE. Read the full recap in MediaPost.
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Big day. Big ideas. Yesterday at our OpenHouse at POSSIBLE, our Founder and CEO Jeff Green sat down with Axios reporter Sara Fischer to unpack the forces reshaping the digital media economy — from AI’s impact on content and monetization to what it takes for companies to maintain control and competitive advantage in a shifting landscape. We then heard from leaders at Unilever, WPP Unite, and Walmart Connect on how CTV and retail media are converging to turn streaming attention into real business outcomes. Walmart's activation with VIZIO showed how programmatic retail audiences can drive incremental reach and connect brand storytelling to measurable impact. The The Female Quotient's session on the loyalty economy with our own Taylor Ash explored what brands can learn from sports fandom — how shared values, rituals, and community behaviors create some of the strongest forms of cultural loyalty, and how marketers can show up authentically in those spaces. We ended the day so inspired by the conversations that were had and we are looking forward to another full day of insights and collaboration today. #POSSIBLE2026
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The Trade Desk reposted this
Connected TV is reshaping where audiences watch — and how marketers show up. We're excited to launch Unlocking the Premium Internet: CTV & Live Sports, a new course featuring industry leaders from WPP Media Solutions, Disney Advertising, and NBCUniversal, and designed to help you understand CTV and live sports and confidently bring streaming into your omnichannel strategy. The course demystifies the CTV ecosystem, rethinks measurement, explores the evolution of creative, and offers practical guidance on where to start — all while looking ahead to the role CTV will play as it moves to the center of modern media planning. Enroll for free to see what can happen when you combine creativity and addressability in one of the most powerful channels: https://bit.ly/3Ov6fyj
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Today, we announced a new integration with Pacvue and Skai that enables mutual CPG clients to use both services to streamline enterprise activation of programmatic advertising campaigns alongside retail media investments. The integration enables brands and agencies to manage and automate campaigns executed on our platform within Pacvue’s and Skai’s enterprise commerce media platforms, helping them activate and measure performance across channels while breaking down silos across teams and platforms. Read more in AdExchanger.
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Day one of our OpenHouse at POSSIBLE made one thing unmistakably clear: AI isn’t just changing marketing — it’s rewiring how organizations think, decide, and show up externally. Our Chief Revenue Officer, Anders Mortensen, opened the week in conversation with Tracy-Ann Lim, Chief Media Officer at JPMorganChase, to unpack what it really looks like when AI becomes embedded in the operating system of a modern marketing organization. They explored how JPMorganChase is building AI‑driven systems that turn complex data into decision‑ready intelligence — connecting signals, workflows, and outcomes at scale. From there, our VP of Product Management, Eric Bosco, joined David Wells, Industry Principal at Snowflake, to dig into the next frontier: how advertisers can unlock far more value from the rich metadata and impression‑level insights they already receive. They highlighted how emerging AI tools, paired with Snowflake’s data collaboration capabilities, enable teams to dive deeper into their datasets and activate new use cases without heavy engineering. Tomorrow, we're taking a deeper look at premium media and how it drives measurable outcomes for brands. #POSSIBLE2026
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The Trade Desk reposted this
"Connecting AI systems is not the same as opening the floodgates. As agents increasingly interact with other agents across the stack, the potential for unintended data exposure grows. Automated interactions are harder to monitor than human ones, and without proper guardrails, the same integrations that enable coordination can also create risk — data leakage, signal loss or unintended inference." In a recent op-ed, The Trade Desk VP of Product Management, Eric Bosco, explains that more AI isn’t improving advertising — it’s creating conflict. The future lies in connecting systems, data and decisioning.
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We're excited to share that we're the first DSP partner for DramaBox, a short drama platform, enabling advertisers to incorporate this fast-growing medium into their omnichannel media strategies programmatically. The partnership spans markets worldwide, helping global advertisers to achieve more efficient, measurable, and scalable audience reach in an increasingly fragmented attention landscape.
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The Trade Desk reposted this
“The feed can become a lonely place to experience a miracle.” In an op-ed, The Trade Desk Chief Revenue Officer Anders Mortensen makes the case for why shared cultural moments like the Super Bowl and the World Cup are more valuable than ever. Not just for brands, but for all of us. Read on to hear Mortensen explain why "Culture… becomes meaningful when it gathers us."