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I am a passionate marketing entrepreneur who has successfully* marketed everything from…
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Drew Williams reposted thisDrew Williams reposted thisCSUC offers a more accessible way to gain exposure to Constellation Software through a single-stock unleveraged ETF structure, helping advisors include CSU across client portfolios with greater flexibility. Learn more: https://lnkd.in/dFRHjQUS #CSUC #ConstellationSoftware #CanadianETFs #FinancialAdvisors #Ninepoint Disclaimer: http://bit.ly/2ukaOCr
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Drew Williams reposted thisDrew Williams reposted thisWe’re excited to announce the expansion of our Ninepoint HighShares ETF lineup, adding new Canadian single-stock ETFs and an expansion into U.S. single-stock ETFs. Read the full press release here: https://lnkd.in/e6E-3YrM We've also announced the expected initial distribution amounts for the four new Canadian Ninepoint HighShares, launched today. Read the full press release here: https://lnkd.in/exsggFYY This launch continues our commitment to delivering innovative ETF solutions designed to meet growing investor demand for income solutions.
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Drew Williams reposted thisDrew Williams reposted thisWe are seeking a Senior Social Media Manager with a background in the asset management or wealth management industry. This role involves collaborating with the Marketing team to design and implement long-term, strategic social media campaigns aimed at driving awareness, engagement, and lead generation among key investor segments. Interested candidates are encouraged to apply through the link below.
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Drew Williams reposted thisDrew Williams reposted this“Honestly, I’m staggered that as a citizen I need to explain why it is important to champion the most important sector of the Canadian economy. The reasons for that should be abundantly obvious.”
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Drew Williams reposted thisDrew Williams reposted thisCanada’s energy future was debated in Ottawa this week. Eric Nuttall appeared before the Standing Committee on Natural Resources this week and made a direct case: global oil demand continues to rise, non-OPEC supply is tightening, and Canada has a strategic opportunity to lead. Whether you agree or disagree, the discussion is important. Watch Eric’s full testimony here: https://lnkd.in/evCptbAz #EnergyMarkets #CanadianEnergy #PublicPolicy #OilAndGas Disclaimer: http://bit.ly/2ukaOCr
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Drew Williams reposted thisDrew Williams reposted thisGood morning, our 2026 Fixed Income outlook is now live. Please see this short video preview, and from there is a link to the full piece on our website. Key Topics Covered: • Bank of Canada on Hold – We believe the #BoC has completed its rate-cut cycle, setting the stage for yield-curve re-steepening and higher long-term rates. • U.S. #FederalReserve Outlook – Political uncertainty, a leadership change, and late-cycle dynamics may lead to further volatility in U.S. rate policy. • Yield Curve Re-Steepening – Higher 5-, 10-, and 30-year yields could improve reinvestment opportunities for fixed income investors. • Record #Credit Issuance – 2025 saw the highest issuance on record in Canada, with expectations for even more supply in the U.S. driven by AI-related capex and M&A. • Credit #Spreads at Historic Tights – With spreads near pre-GFC levels, we expect modest widening as leverage increases and issuance accelerates. • Improving All-In Yields – Higher base rates and wider spreads may enhance income potential across fixed income portfolios. • Defensive Positioning – We remain cautious, prepared to reinvest further out the curve as yields rise and spreads adjust. • Key Risks for 2026 – USMCA renegotiation, fiscal stimulus, inflation re-acceleration, political interference in monetary policy, and U.S. labour-market dynamics. Happy holidays! https://lnkd.in/gSSM_Mre2026 Outlook: Yield Curve Re-Steepening, Credit Spreads & Bond Strategy2026 Outlook: Yield Curve Re-Steepening, Credit Spreads & Bond Strategy
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Drew Williams reposted thisDrew Williams reposted thisFrom rate cuts to real opportunities. Our 2026 Market Outlook breaks down what’s next for investors and where active management may matter most. Read the full 2026 Market Outlook: https://lnkd.in/gn5AMvtG #2026MarketOutlook Disclaimer: http://bit.ly/2ukaOCr
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Drew Williams reposted thisDrew Williams reposted thisJoin us for a information-packed session designed for DIY income investors. REGISTER NOW: https://lnkd.in/gTuvfFXT In just 60 minutes, you’ll learn: ✔️ The key macro themes shaping 2026 ✔️ How covered calls really work (and common myths) ✔️ How to evaluate risk and leverage Q&A session to be held at the end. Speakers: ◾ John Wilson, Co-CEO, Managing Partner ◾ Karl Cheong, EVP Head of ETFs Date & Time: Saturday, December 6th, 11am ET Don’t miss insights that can help you position for yield and better manage your risk in 2026. #DIYInvesting #CoveredCallETFs #ETF #ETFInvesting #IncomeInvesting #Income Disclaimer: http://bit.ly/2ukaOCr
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Drew Williams reposted thisWatch Ninepoint Co-CEO John Wilson share how advanced technology is shaping our edge. In this conversation with BlackRock, John outlines how tools like Aladdin have strengthened our platform—giving our team unified data, deeper risk insights, faster implementation, and the ability to clearly show clients how our strategies have the potential to improve portfolio outcomes. Disclaimer: https://bit.ly/485uAk2Drew Williams reposted thisUncertainty becomes opportunity when you have the right analytics. In our latest fireside chat, John Wilson, Co-CEO of Ninepoint Partners, shares how advanced risk analytics and actionable insights empower clients to make smarter decisions, optimize portfolios, and navigate volatility with conviction. Watch now: https://1blk.co/3WW6OSgConversation with John Wilson, Co-CEO of NinepointConversation with John Wilson, Co-CEO of Ninepoint
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Drew Williams liked thisDrew Williams liked thisCSUC offers a more accessible way to gain exposure to Constellation Software through a single-stock unleveraged ETF structure, helping advisors include CSU across client portfolios with greater flexibility. Learn more: https://lnkd.in/dFRHjQUS #CSUC #ConstellationSoftware #CanadianETFs #FinancialAdvisors #Ninepoint Disclaimer: http://bit.ly/2ukaOCr
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Drew Williams liked thisDrew Williams liked thisWe’re excited to announce the expansion of our Ninepoint HighShares ETF lineup, adding new Canadian single-stock ETFs and an expansion into U.S. single-stock ETFs. Read the full press release here: https://lnkd.in/e6E-3YrM We've also announced the expected initial distribution amounts for the four new Canadian Ninepoint HighShares, launched today. Read the full press release here: https://lnkd.in/exsggFYY This launch continues our commitment to delivering innovative ETF solutions designed to meet growing investor demand for income solutions.
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Drew Williams liked thisDrew Williams liked thisWe are seeking a Senior Social Media Manager with a background in the asset management or wealth management industry. This role involves collaborating with the Marketing team to design and implement long-term, strategic social media campaigns aimed at driving awareness, engagement, and lead generation among key investor segments. Interested candidates are encouraged to apply through the link below.
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Drew Williams liked thisDrew Williams liked thisIn this monthly fixed income commentary preview, Vice President, Portfolio Manager Etienne Bordeleau recaps the key market developments from February and early March, including widening credit spreads, rising bond yields, private credit stress tied to software exposure, and the growing market impact of renewed conflict in the Middle East. As volatility picks up across credit, rates, equities and commodities, Etienne explains how these risks are affecting fixed income markets and how we’ve positioned our portfolios with capital preservation in mind. Key Topics Covered: • Credit Spreads Move Wider ��� After starting February near all-time lows in Canada and the U.S., credit spreads widened as market complacency faded. • Private Credit & Software Contagion – Weakness in software names exposed broader risks in private credit, leveraged loans and life insurers with significant U.S. private credit exposure. • AI Risk Meets Credit Fragility – Two major 2026 risks identified earlier this year—AI-driven market distortions and cracks in U.S. private credit—began to converge. • Middle East Conflict Drives Volatility – Renewed war in the Middle East pressured risk appetite globally, pushing equities lower, credit spreads wider and crude oil prices higher. • Bond Yields Rise Sharply – Higher oil prices lifted inflation expectations, reducing the odds of rate cuts and contributing to a meaningful selloff in bond markets. • Defensive Portfolio Positioning – We entered the year cautious on both rates and credit, with low duration, credit hedges and pair trades designed to protect capital in volatile conditions. • Focus on Capital Preservation – In an increasingly uncertain market environment, our fixed income approach remains centered on preserving client capital while seeking stable, acceptable returns. The full February 2026 written Fixed Income Commentary, including detailed attribution tables, will be published shortly on our website. #FixedIncome #BondMarket #CreditSpreads #PrivateCredit #MarketVolatility #InterestRates #Inflation #MiddleEastConflict #PortfolioManagement #RiskManagement #CapitalPreservation #FixedIncomeInvesting #CreditMarkets Disclaimer: http://bit.ly/2ukaOCr
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Drew Williams liked thisDrew Williams liked thisWe're pleased to announce that Arie Den Dekker has taken on the role of Vice-President, Product Specialist for Downtown Toronto. Since joining Ninepoint in 2020, Arie has been a key driver of our growth in British Columbia and has now returned home to continue leading our Sales efforts in Downtown Toronto.
Experience & Education
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Ninepoint Partners
View Drew’s full experience
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Publications
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Feed The Start-Up Beast
McGraw-Hill
See publicationThe proven 7-step marketing system for fast and furious business growth.
Fewer than 5% of all U.S.-based entrepreneurial businesses ever achieve their dream of rapid growth. And yet, thanks to the web, there’s never been a better time to be a growth-oriented entrepreneur. Feed the Start-Up Beast shows you how the smallest marketing efforts can produce outsized sales results, if you focus on the right things.
These seven strategies teach you how to apply limited resources more…The proven 7-step marketing system for fast and furious business growth.
Fewer than 5% of all U.S.-based entrepreneurial businesses ever achieve their dream of rapid growth. And yet, thanks to the web, there’s never been a better time to be a growth-oriented entrepreneur. Feed the Start-Up Beast shows you how the smallest marketing efforts can produce outsized sales results, if you focus on the right things.
These seven strategies teach you how to apply limited resources more effectively, substituting finesse (the right tactics) for brute force (big budgets). Richly illustrated and easy to read, Feed the Start-Up Beast is the “go-to” marketing handbook for serious entrepreneurs. Whether you’re wondering how to get your start-up off the ground, or looking for answers as to why your business has stalled, Feed the Start-Up Beast will show you how to feed – and unleash – the beast that is your business.
Projects
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Eureka Sales Kit
- Present
A customizable B2B lead generation program that uses an advanced persuasion sequence to produce significantly higher response rates than typical integrated marketing programs (response rates have ranged from 30-75%). Click the link above to see the video.
Other creators -
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Feed The Beast
Together with Jonathan Verney, I’ve written a book on B2B marketing for entrepreneurs (entitled Feed The Startup Beast: A 7-Step Guide to Big, Hairy, Outrageous Sales Growth), which was launched June 25, 2013 (McGraw-Hill).
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Languages
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French
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