AI visibility tracking for WordPress
Visibility Kit tracks AI bot crawls, AI-initiated page fetches, and real referral sessions from ChatGPT, Claude, Gemini, and Perplexity, so you can see what the AI layer is doing with your site.
Two data streams, one picture
AI traffic doesn't show up in Google Analytics the way organic search does. Visibility Kit captures it from two angles at once.
Real referral sessions
When a human clicks through from ChatGPT, Claude, Gemini, or Perplexity, a lightweight script on your site catches the referrer and logs the session. Real humans, real clicks. The AI equivalent of organic search traffic.
AI bot detection
On the server, Visibility Kit inspects every request's user-agent against ~20 known AI bots, from search crawlers to on-demand fetchers to training scrapers. You see which platforms are paying attention to your site, categorized by what they're actually doing.
Three layers, one story
Most sites see a lot of indexing, some retrieval, and a trickle of referrals, at first. Watching the funnel fill in is how you know your AI visibility is working.
Indexing
AI search bots crawl your pages to learn what you publish. OAI-SearchBot, Claude-SearchBot, PerplexityBot. This is the leading indicator. It happens before citations and clicks.
Retrieval
A human asks an AI about your topic, and the AI fetches your specific page to compose an answer. ChatGPT-User, Claude-User, Perplexity-User. This is where you become part of the answer.
Referral
The AI cites you, the user clicks through, and the referrer lands on your site. chatgpt.com, claude.ai, gemini.google.com, perplexity.ai. This is the visit that actually converts.
Read the docs for how tracking works, which AI bots we identify, and what you can actually see.