Bluesky Analytics — Now Available

Bluesky just got a whole lot more measurable. ContentStudio now brings full analytics for your Bluesky account right into the dashboard you already use for all your other channels. Track what's working, spot what's not, and make smarter decisions without ever leaving the platform.

Here's what's included:

• Engagement, audience, and posting metrics. Track likes, reposts, replies, quotes, bookmarks, follower growth, and publishing patterns all in one place. A detailed breakdown by content type shows you exactly what's working.
• AI Insights. Get AI-generated analysis of your Bluesky performance with trends, patterns, and actionable recommendations to sharpen your strategy.
• Export and share. Download your report as a PDF, email it directly, or schedule recurring deliveries for your team or clients.

For more details, check: Bluesky Analytics

Ad Analytics API

Your Meta and Google ad performance is now accessible through the ContentStudio API. Pull spend, conversions, campaign breakdowns, audience demographics, and AI-generated insights directly into your own dashboards, reports, or automation workflows.

Here's what's included:

• Meta Ads Analytics: Retrieve connected ad accounts, headline KPIs with period-over-period comparison, results by objective, daily performance trends, breakdowns by campaign/ad set/ad/placement, audience demographics, and AI-generated insights.
• Google Ads Analytics: Everything above plus Google-specific breakdowns by campaign type, keyword and search term reporting, Shopping campaign product performance, conversion tracking (over time, by action, by funnel), and configurable conversion actions.

For more details, check: ContentStudio API

🔔 Public Webhooks for postings— Now Available

No more polling, no more guessing. ContentStudio now supports public webhooks, so your tools get notified the instant something happens in your account. Whether a post gets approved, fails to publish, or receives a comment, ContentStudio sends a secure notification to any URL you choose, in real time.

Here's what's included:

• Delivery logs. Every webhook has a full delivery log with status, response code, and the exact payload sent. Filter by All, Successful, or Failed, and expand any entry to inspect the request and response side by side.
• Built-in management. Edit, pause, resume, send test events, or delete any webhook from the three-dot menu. Test your endpoint before going live.
• Shared API limits. Webhooks and API calls draw from the same request pool. Monitor your usage at the top of the API page and purchase additional credits if needed.

For more details, check: Public Webhooks in ContentStudio

Instagram Trial Reels — Now Supported in ContentStudio

Why guess when you can test? You can now publish Instagram Trial Reels directly from ContentStudio's Post Composer. Show your reel to non-followers first, see how it lands, and when the numbers look good, push it to your followers with confidence.🎬

Here's how it works:

• Show to non-followers first. Toggle Trial Reel on in Instagram Settings, and your reel goes out to people who don't follow you before anyone in your audience sees it.
• You choose what happens next. Let Instagram automatically share it with your followers if it performs well, or keep control and decide yourself from the Instagram app.

For more details, check: How to Post Trial Reels on Instagram from ContentStudio

API Updates — New Endpoints

We have added new analytics capabilities, greater flexibility in how you publish content, and trial reel support via the API. You can now track campaign and label performance across platforms, customize your posts per platform, and publish Instagram trial reels in a single call. Here is what is new.

Here's what's new:

• Campaign & Label Analytics: Five new endpoints to measure cross-network performance grouped by campaign or label. Pull summary KPIs with period-over-period comparison, per-campaign and per-label breakdowns, daily trend data, a per-post performance table, and top posts per network. Filter by date range, specific accounts, and platforms.
• Instagram Trial Reels: Publish trial reels programmatically. Enable trial mode, choose whether Instagram auto-shares to your followers based on performance or you decide manually, all within a single post creation call.
• Customize Content Per Platform: You can now tailor your post's caption, media, and post type for each platform within a single API call. Send different content to Facebook, Instagram, TikTok, and other platforms without creating separate posts.

For more details, check: ContentStudio API

Other Improvements and Fixes

• You can now attach video and audio files as reference material in AI Chat, so the AI can use them as context when generating content.

Image to Video — Now Live in AI Studio

Your photos just learned how to move. Image to Video is now available in AI Studio, turning your still images into polished, scroll-stopping video content in seconds. Upload your shots, pick a style, describe the motion, and let AI do the rest. Whether it's a product reveal, a restaurant promo, or a lifestyle montage, your images are no longer stuck in a frame.

Here's what you get:

• Multiple base images. Upload your photos and the AI weaves them into a cohesive video. Add optional start and end frames for full control over how it opens and closes.
• Multiple AI models. Choose the model that fits your vibe. Each handles motion, lighting, and transitions differently.
• Curated effects & styles. Browse presets across Product & Brand, UGC / Creator, Lifestyle & Trends, and Artistic & Visual Tone, including Product Showcase, Packshot Reveal, Talking Head, Testimonial, and more.
• Full output control. Configure aspect ratio, duration, resolution, and audio based on the selected model.

For more details, check: AI Studio

📊 Analytics Reports— Now Fully Customizable

Exporting analytics reports just got a serious upgrade. Instead of a one-size-fits-all PDF, you now get a full customization dialog before anything exports. Pick exactly what goes into your report, who it covers, and what language it speaks.

Here's what's new:

• Multi-language reports. Export your analytics in English, French, German, Italian, Spanish, Polish, Chinese, or Greek. Perfect for international teams and multilingual clients.
• Multiple report types. Choose between a grouped overview for all accounts in one PDF, individual overview reports bundled into a single PDF or as separate files, and detailed insights reports in single or separate PDFs.
• Account selection. Pick exactly which social accounts to include in the report instead of exporting everything.
• Section-level control. Choose which sections make it into the final report. Include what matters, leave out what doesn't.

🛠️ API Updates — New Endpoint

The ContentStudio API now includes a Best Time to Post endpoint that analyses your workspace's historical performance and returns the optimal times to publish. Here is what it includes.

• Optimal Posting Times. A new endpoint that analyses your workspace's historical performance and returns the best times to publish, both globally and per account. Results include ranked recommendations, platform breakdowns, and a heatmap matrix.

For more details, check: ContentStudio API

Improvements and fixes

• The sidebar now expands to show full labels on larger screens, making navigation easier. You can still collapse or expand it anytime.
• The post editor inside Automation now uses the same Composer you are used to from the rest of ContentStudio, so the experience feels familiar and consistent.

🎬 Seedance 2.5 Is HERE, and It's Live in ContentStudio!

Get ready to have your mind blown. Seedance 2.5, the most powerful AI video generation model yet, is now fully integrated and live inside ContentStudio! This isn't just an upgrade; it's a whole new era of video creation. We're talking cinematic-quality AI videos with jaw-dropping motion, buttery-smooth transitions, and a level of realism that'll make you do a double-take. Just type your vision, hit generate, and watch the magic unfold.

• 30-second single-shot videos. Generate longer, story-driven clips with complete emotional arcs, no stitching required.
• Precision video editing. Change backgrounds, swap elements, adjust lighting, or restyle your entire video without starting over.
• Insanely realistic quality. Lighting now follows real-world physics, camera movements are buttery smooth, and characters look more lifelike than ever.
• 50 reference assets in one go. Feed in images, videos, and audio all at once for richer, more on-brand results.

🎬 Turn Any Photo Into a Talking Video

Ever wished you could make a photo come to life and start talking? Now you can. Talking Avatar lets you upload any portrait photo and a short audio clip, and AI will animate the face to lip-sync with your audio. The mouth moves, the expressions shift, and you get a realistic talking video in seconds.

Here's how it works:

• Upload a photo and audio clip — Use a clear, front-facing portrait on a real background and an audio clip up to 60 seconds. The AI will animate the face to lip-sync with your audio.
• Add optional instructions — Guide the output with prompts like "add subtle head movement" or "make the expression more serious," then hit generate. Your talking video is ready to download or schedule.

Perfect for social media content, product explainers, ads, or just having fun with AI. You'll find it under Video Tools in AI Studio.

AI Studio Model Updates

• Minimax H3 — A new video generation model now available in AI Studio, adding another option for high-quality AI video output.

• Seedream 5 Pro & Lite — Two new image generation models are now available in AI Studio. Seedream 5 Pro delivers high-fidelity, detail-rich images, while Lite offers faster generation at lower credit cost.
• 4K resolution for Seedance 2.0 — You can now generate videos in 4K using Seedance 2.0, with updated credit pricing to match the higher resolution output.
• FLUX.3 — A new video model with three generation modes: text to video, image to video, and first-last-frame to video, giving you more creative control over how your clips are generated.

Improvements And Fixes

• You can now remove the sample workspace from your workspace list. This is per-user, so it won't affect other members on your account.
• The custom video thumbnail uploader now lets you pick images from your Content Library, Google Drive, or Dropbox instead of only uploading a new file.
• You can now search team members by name or email on the Settings > Team page. Filters in real time as you type.

💌 Inbox API — Now Available

Your social inbox is now available through the API. Read and reply to comments, manage DM conversations, handle Google Business Profile reviews, organize with tags, and triage incoming items. Everything you do in the Inbox dashboard can now be done programmatically.

Here's what's now available:

• Comments — Read, reply to, delete, hide, and like comments across Facebook, Instagram, LinkedIn, and YouTube.
• Messages — List messages, send text and media replies, delete messages, and manage bookmarks in direct message threads across Facebook and Instagram.
• Items — List and triage inbox items, mark as done, pending, read, or archived, assign to team members, apply tags, and add internal notes.
• Reviews — Reply to and delete replies on Google Business Profile reviews.
• Tags — Create, update, delete, and merge inbox tags to keep your inbox organized.

For more details, check: ContentStudio API

⚡ Auto-Scale billing for Social Accounts

Need to connect more social accounts than your plan allows? Instead of upgrading your entire plan or waiting on support, Auto-Scale handles it for you. When your team hits the social account limit, new slots are added automatically and billed to your subscription. No interruptions, no bottlenecks.

Here's how it works:

• Automatic expansion — When your team reaches the social account limit, additional slots are added instantly without any manual action.
• Email notifications — You'll receive an email every time a new account is auto-added, so you always know what's being billed.

Go to Billing & Plan -> Auto-scale limits

📝 First Comment Filter in Publisher

You can now filter posts in the Publisher by their first comment status. Quickly spot posts where the first comment was published successfully, partially failed, or failed. No more scrolling through everything to catch and fix issues.

✨ Customize Caption with AI

Writing different captions for each platform is tedious. Now you don't have to. When you toggle "Customize with AI" in the composer, ContentStudio's AI will automatically generate a tailored caption for each platform you've selected. Instagram gets something short and hashtag-friendly, LinkedIn gets a longer professional take, Facebook gets something conversational, and so on. Each caption is optimized for how that platform's audience actually reads and engages.

🔧 More API Updates

• Update a Post — You can now update posts that haven't been published yet via the API. Edit content, reschedule, change accounts, or modify approval settings using the same payload as Create Post.
• Remove a Social Account — Disconnect a connected social account from your workspace programmatically. No need to visit the dashboard.
• LinkedIn Carousel Posting — You can now publish LinkedIn carousel posts through the API. Include multiple images or PDF slides as part of your Create Post payload.

Improvements and Fixes

• Posts shared from a Global Content Category can now be edited or deleted directly from the workspace they were published to. Each distributed post is linked back to its original source, so the right post gets updated or removed every time.
• You can now add notes to any file in your media library. Each note shows who wrote it, and all changes are logged in the activity history.
• You can now schedule AI-generated content straight from where you created it, without opening it in the Composer first. Works across AI Studio, Video Clips, AI Content Library, and other supported areas.
• When you generate multiple images in AI Chat, they now show up in a swipeable carousel instead of a cluttered list. Much easier to preview, browse, and pick the one you want.
• We've fixed how posts are shown when they succeed on some accounts but fail on others. These now correctly display as "Partially Failed" instead of a misleading status. Works in planner filters and notifications too.

🏷️ One Brand Profile. Complete clarity for AI Studio.

Brand knowledge just got simpler. ContentStudio replaces scattered brand styles and voices with a single, cohesive Brand Profile, so AI Studio finally knows exactly who you are, and every piece of content it generates reflects that with complete consistency.

Here's what's new:

• One Unified Brand Profile — Your Brand Style, Voice, and Profile are now consolidated into a single source of truth per workspace, eliminating the inconsistency that came with managing multiple brand identities.
• New Media Assets Library — A dedicated space for your brand's visual assets, automatically built from your sources, giving AI Studio richer visual context to generate on-brand creatives and ads.
• Smarter Source Syncing — Add and sync websites, documents, or accounts as source material anytime, keeping your brand knowledge fresh and continuously refined as your brand evolves.

For more details, check: Brand Knowledge: Teach AI Studio Your Brand's Voice

📊 Google Ads Analytics in ContentStudio

Stop switching tabs. Everything you need to track, analyse, and act on your Google Ads performance is now right inside ContentStudio. The new Google Ads Analytics module pulls every metric straight from your connected account and organises it into clear, easy to explore sections, from account-wide spend and conversions all the way down to individual keywords, shopping performance, and audience demographics.

Here's what's new:

• Complete Performance Breakdown — Track spend, impressions, clicks, conversions, conversion rate, cost per conversion, average CPC, CTR, and CPM as day by day trends, and drill from account level down to individual ads and keywords.
• Shopping and Conversions — Track product group performance with conversion value and ROAS, and get a full conversion funnel view showing where people drop off between impressions, clicks, and conversions.
• Audience Demographics — See who your ads are reaching by age, gender, device, and location, with the ability to filter regions by country.
• AI Insights and Health Score — Get an automatic account health score out of 100, a plain language performance readout, a prioritised action plan, and a 7-day optimisation checklist.

For more details, check: Google Ads Analytics

Improvements and Fixes

• We have added the functionality to add notes to media during the upload process, making it easier to give context or instructions to teammates reviewing or using that asset later.

📊 Meta Ad Analytics in ContentStudio

You can now track your entire Meta advertising performance without ever opening Ads Manager. The new Meta Ad Analytics module pulls every metric straight from your connected Meta Ads account and organizes it into clear, easy to explore sections, from account-wide spend and conversions all the way down to individual creatives and audience demographics. Connect your account, pick a date range, hit Sync, and get a complete view of your Facebook, Instagram, Messenger, Threads, and Audience Network performance in one place.

Here's what's new:

• Complete Performance Breakdown — Track spend, reach, clicks, CPM, CPC, CTR, and frequency as day by day trends, and drill from account level down to a single ad creative.
• Results by Objective — See results grouped by Meta objective (Sales, Traffic, Leads, Awareness, Engagement, Reach), each with total results, cost per result, and active campaigns.
• Audience Demographics — See who your ads are reaching by age, gender, and location, with spend, clicks, and CTR by country and region.
• AI Insights & Health Score — Get an automatic readout with a health score out of 100, plain language trend explanations, and a prioritized action plan.

For more details, check: Meta Ad Analytics

Improvements And Fixes

• You can now choose which workspaces a global content category belongs to during creation or editing, with all workspaces selected by default.
• UI Improvements: Refreshed the notification panel and the Share Link pop-up with a cleaner look that matches our latest design.
• Fixed an issue where the "Post Created At" timestamp did not reflect the configured workspace timezone, causing the creation time to display incorrectly.
• Fixed an issue in the composer where removing the original media from a duplicated post on Google Business Profile would also remove newly added media.
• Fixed an issue where posts marked as "Notification Sent" were not appearing in the Publisher calendar view.