MiQ

Tan lines fade, but memories from our time at POSSIBLE will stay with us. We tapped into the energy of the Miami sun to immerse ourselves in conversations with clients and partners around how quickly the marketing landscape is shifting. Inside the MiQ House, we focused on what that means in practice: * How to translate fragmented signals into more usable, real-time decisions * How advanced TV can seamlessly connect awareness, consideration and conversion * And how the lines between watching, browsing, and buying continue to blur Thank you to everyone who came by MiQ House and reminded us why we’re in this business in the first place. POSSIBLE serves as a reminder that bold thinking only matters if it can be applied. We shared real stories, real outcomes, and had some real fun. Till next year! #WeAreMiQ #POSSIBLE2026

🥁 Introducing #SigmaSays, our peek behind the curtain (into our award-winning, AI-powered technology) on who consumers are and how they watch, browse, and buy. Following the start of the 2026 MLB season, we checked to see what #SigmaSays about the typical MLB fan so we can plan campaigns with ‘paint-the-corners’ precision. Ready to see what else #SigmaSays? 👉 https://bit.ly/4tLvGej

Curious how the rise of second-screening could be affecting your omnichannel campaigns? Our latest report shows how the consumer journey is now defined by 3 flexible states: watching, browsing and buying. However, most of us find ourselves hopping from state-to-state, or even multitasking in 2 states at once. Read our blog post to dig deeper into the watching state, and learn how you can adapt your strategies to align with this evolving behavior. Discover the insights here: https://bit.ly/4t75CZM #WeAreMiQ #NotYourAverageProgrammatic #FromFunnelToFlexibility #WatchingBrowsingBuying

We are proud to be shortlisted in four categories at this year’s Campaign UK Tech Awards for leveraging programmatic media, data and AI to drive outcomes for clients: 🏆 Best Use of Data - Entertainment & Retail with Arena Media UK and Dr. Martens plc 🏆 Best Use of Programmatic Media again with Arena Media UK and Dr. Martens plc 🏆 Best Operational Use of AI for MiQ Sigma, our AI-powered advertising technology 🏆 Best Audience Engagement with Goodstuff and Nest Pensions A huge thank you to our partners, clients and Campaign UK for this incredible recognition. Check out the full nomination list here: https://bit.ly/4vYypCq #WeAreMiQ #CampaignTechAwards #Data #ProgrammaticAdvertising #AI

At MiQ, we're constantly challenging how the industry thinks about video. And how we measure it. Australian TV is undergoing real change, but measurement is still catching up. In this latest AdNews Australia piece, Vishal Shah our Head of Product and Analytics for ANZ, explores the gap between ‘Total TV’ and ‘Total Video’, and why current approaches don't yet reflect how audiences are actually watching across streaming and broadcast. Read the full article here: https://bit.ly/4ub9NEP

We weren’t kidding when we said there’s no linear path to purchase. Consumers now move rapidly and seamlessly between states, meaning your strategies need to be as flexible as they are. Download our latest report ‘From funnel to flexibility’ to discover the new consumer journey, and how you can tap into watching, browsing and buying: https://bit.ly/4vSplzf #WeAreMiQ #NotYourAverageProgrammatic #FromFunnelToFlexibility #WatchingBrowsingBuying

The next stage of AI adoption for independent agencies is execution - scaling what works and making every decision smarter, not just faster. Our recent Indie Circle roundtable with NewDigitalAge had indie leaders share how they’re bringing AI into their campaign activity to unlock deeper competitive and cultural insight across clients and channels. They also discussed what’s next on their AI roadmap - including leveraging tools like MiQ Sigma which connects consumer data signals into smarter planning, activation and optimisation - giving them more control and clarity instead of complexity. Read part two of the recap here: https://bit.ly/4vIWddl #WeAreMiQ #AI #Programmatic #AdTech #IndieAgencies

Last week at the The BPA Spring Soirée, MiQ Europe's Associate Strategy Director AI, Lavan Sornarajah, shared how agentic AI is already powering smarter, faster marketing decisions - with real applications, real use cases, and real takeaways for the room. To see how MiQ Sigma, our AI-powered advertising technology, drives smarter planning, activation and optimisation, book a demo here: https://bit.ly/41U3GZB #WeAreMiQ #MiQSigma #AgenticAI #Programmatic #BPA

💡 In many political campaigns, the gap between launch to measurement is where control starts to slip. 🧠 The strategy and voter data can be solid. But things can get messy once audiences start being pushed across different platforms. Some voters are served the same ad over and over, while others are barely reached at all. Often, campaigns don’t fully realize it’s happening until money’s already been wasted and another campaign is grabbing headlines. Deep Sync featured MiQ’s Jesse Contario, Regional VP of Southeast & Political, to hear his take on the mechanics behind campaign messaging that determine whether a media plan works in practice. “Pure data access is largely commoditized. Most serious campaigns can license similar datasets. The real edge comes from what you do with the data: how you connect it, how you execute against it, and how you integrate it across platforms everywhere a voter can be reached.“ Read more: https://lnkd.in/evcbdbDH

Have you heard the news? The consumer journey has changed, and so has consumer behavior. Our most recent report ‘From funnel to flexibility’ dives into how the century-old marketing funnel has shifted, and how marketers can keep up.  Read the press release to learn more about our latest report and its findings: https://bit.ly/3QVkPja #WeAreMiQ #NotYourAverageProgrammatic #FromFunnelToFlexibility #WatchingBrowsingBuying