Meta Business Agent Platform

Build an AI agent for your business

Configure an AI agent that handles customer conversations 24/7 in your brand voice on WhatsApp.
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What you can do

You configure what your agent knows, how it responds, and what actions it can take — plus handoff to your app whenever you need to step in.
  • Add knowledge — business information, FAQs, websites, and files so the agent answers from your content
  • Define how it responds — instructions that set the agent’s tone, priorities, and brand voice
  • Connect your systems — your own APIs and webhook subscriptions so the agent can take actions and listen to events, such as booking an appointment or confirming a payment
  • Hand off to your app — pass control between the agent and your app for specific events or flows
  • Test your agent — send test messages and evaluate performance before and after you go live
For the full setup walkthrough, End-to-end setup.

Which phone numbers are eligible

Before you can set up Meta Business Agent on a phone number, that number must be eligible. A phone number’s WhatsApp Business account must meet all of the following:
  • In a supported vertical — all verticals are supported except Finance, Government, Health, Alcohol, Gambling, over-the-counter drugs, and matrimony services. The account must have a valid business category set.
  • Managed through the WhatsApp Business Platform — the phone number belongs to an enterprise WhatsApp Business Platform account (including one managed through a Solution Partner or Embedded Signup), not the consumer WhatsApp Business app.
  • In good standing — neither the WhatsApp Business account nor its owning business is restricted or banned on WhatsApp.
  • In an eligible country — the business must be based in a country authorized for Meta Business Agent.
  • Meets business trust and verification requirements.
  • Not already running another AI agent on that number — an active authorized-agent integration blocks Meta Business Agent.
Additional account and integrity conditions can also affect eligibility. The Eligibility endpoint is the authoritative check — call it to confirm whether a specific phone number is eligible.

Requirements

To use Meta Business Agent, you need:For the full setup walkthrough, End-to-end setup.

Next steps

  • Capabilities — see what the agent can do today and where to configure each capability
  • End-to-end setup — set up your environment and enable your agent