Notifications

Notification List

The Notification List page displays all notifications that are scheduled to be sent or have previously been sent. Notifications are displayed in a chronologically descending order with scheduled notifications at the top followed by the mostly recently sent notifications.

Each row in the table represents a unique notification sent to an audience and contains all relevant information about the notification:

• Title

• Body

• Delivery Status

• A/B Test Name

• Audiences

• Feature Icons

• Delivery/Schedule Date

• Notification Statistics

• Actions

Actions

The actions dropdown contains the following options:

• View: Displays a page with a preview and full delivery statistics for that notification.

• Duplicate: Opens the notification create page with a duplicate of the notification for quick alterations and deployment.

If the notification is part of a test additional actions are available:

• View Test: Displays a page with aggregate test statistics and statistics for each variant in the test.

• Duplicate Test: Opens the notification create page with a duplicate of the test for quick alterations and deployment.

Notification Details

The Notification Details page contains all relevant information about the notification and its performance over time.

Creating a Notification

To create a new notification, click the Create Notification button. The Create Notification page contains the following sections:

Delivery Channels

Select which channels to deliver the notification through by toggling each channel on or off:

• Web — Sends the notification to web push subscribers.

• Native Apple — Sends the notification to iOS app subscribers.

• Native Android — Sends the notification to Android app subscribers.

You can enable any combination of channels for a single notification. The Audience Size displayed in the top-right panel updates to reflect the total number of subscribers across the selected channels.

Audience

Choose which subscribers will receive the notification:

• All Subscribers — Delivers the notification to your entire subscriber base.

• Specific Segments — Delivers the notification only to subscribers who match one or more saved segments.

Toggle on Exclude segments to remove specific subscriber segments from the selected audience.

Content

The Content section is where you compose the notification message. Each notification starts with a single Notification tab. You can add additional variants to create an A/B test — see the A/B Testing page for details.

Destination

• Landing URL — The URL that opens when a subscriber clicks the notification. Use the { } button to insert dynamic macros into the URL. Use the Content Tools button to access content suggestions using Page Analysis. It consists of two options - Autofill content, and Review content suggestions.

• Use a Different URL for Native App — Toggle this on to specify a separate deep link URL for native app subscribers (e.g., myapp://story/12345).

Click Character Limits in the top-right corner of the Content section to view the character limits for each platform.

Message

• Title — The headline of the notification. It is recommended the character count remain below 40. Use the emoji picker or { } macro button to insert dynamic content.

• Body — Additional content which is included below the title. Character limit heavily depends on the subscriber's device and browser combination, however no more than 150 characters are recommended. Use the emoji picker or { } macro button to insert dynamic content. Use the expand button to enlarge the text area for longer messages.

Image and Icon

• Image — Click Upload to add a large image to the notification. This image is displayed underneath the title and body on Windows and Android. Recommended minimum size is 360x180 with an aspect ratio of 2:1.

• Icon — This image is displayed as a medium-size icon next to the title and body on all platforms. Recommended size is 512x512 with an aspect ratio of 1:1. A default icon is pre-configured for your domain and can be overridden per notification.

Tracking

• Keywords — Every user who clicks on this notification will be automatically tagged with the provided keywords. You can then build user segments based on users tagged with specific keywords. You can add multiple keywords by pressing the enter/return key or entering a comma after each individual keyword.

Behavior

• Lifespan — Determines how long the notification will attempt to be delivered to the subscriber. The default is 7 Days. Use the dropdown to change the time unit.

Channel Settings

Expand the Native: iOS or Native: Android sections to configure platform-specific delivery settings for each native channel.

Preview

The right-side panel provides a real-time preview of your notification as you compose it.

• Platform — Select the platform to preview (e.g., Android (Web), iOS).

• State — Toggle between Expanded and Collapsed views.

• Send Personal Preview — Click to send a test notification to your own device before delivering to the full audience.

Delivery

Configure when and how the notification is sent:

• Immediate — The notification will be delivered to the audience immediately.

• Scheduled — Schedule the notification for a future date and time.

Sending the Notification

Once you have configured all sections, click the Send Now button to deliver the notification. You can also save the notification as a draft by selecting Save Draft from the dropdown. The Send Now button includes a dropdown arrow for additional send options. Click Cancel to discard the notification without sending.

Key Terms

While creating a Notification you will encounter the following terms:

Character Limits

The title and body of the notification only support a specific number of characters before the text is cut off. The number supported depends on several factors including:

• The subscriber's operating system

• The subscribers' browser

• Whether an image was provided within the notification

The following are guidelines that can be used to ensure the greatest number of subscribers receive a notification with proper formatting: