Qcomm platforms boost promotions with curated offerings for Independence Day, Janmashtami

Quick commerce platforms Zepto, Flipkart Minutes, BigBasket and Swiggy have launched discounts and special promotions for products tailored to Independence Day and Janmashtami celebrations, including sweets, decoration and pooja items.

For Independence Day, rapid-delivery platforms are offering a range of tricolour-themed products, including decorative items, the Indian flag and apparel in the colours of the national flag.

Similarly, for Janmashtami, companies have introduced offerings such as clothes for Krishna idols, peacock feathers, and other pooja-related products.

Traditional sweets commonly associated with the festival are also available through these services, often in discounted combo packs. There are also fasting-related food items, story books on Krishna, and instant guides for poojas.

Industry experts have highlighted the growing trend of consumers relying on quick commerce for last-minute festive shopping due to speed and convenience.

Quick commerce companies also see festive occasions and major sports and entertainment events as an opportunity to attract customers with curated assortments specific to these events. For instance, customers send chocolates and gift items for Valentine’s Day, Father’s Day, Mother’s Day, or Friendship Day, and festive goods for festivals such as Eid, Christmas, Holi, or Dhanteras.

ET reported on August 9 that quick commerce platforms saw a rise in orders for rakhis and gifts on Raksha Bandhan. With the festive season around the corner, the platforms are going beyond fast delivery and attractive offers, and increasing their stock-keeping units (SKUs) to provide a wider selection of items.

Insiders told us that platforms such as Instamart and Flipkart Minutes are seeing a significant trend of consumers planning their festive purchases in advance, not just relying on last-minute shopping.

Also Read: I-Day, Rakhi sales signal 15-20% festive ecommerce growth this year: Analysts