Criteo

We’re back from a great week at POSSIBLE🌴, where AI showed up in nearly every conversation. What stood out most were the deeper conversations around quality, control, and performance, and how commerce intelligence and AI-driven decisioning can drive relevance for shoppers while delivering real outcomes for brands, agencies, and retailers. To everyone who stopped by the cabana, grabbed an açaí bowl, or joined us for sunset drinks and conversations: thank you. We loved the chance to connect and explore what’s next together.

Everyone wants to be “data-driven.” But if your data stops at the transaction, your advertising is flying blind. 🎯   Criteo’s commerce data goes beyond a simple transaction log, capturing the full upstream journey: searches, product views, comparisons, carts, and purchases from hundreds of millions of shoppers, mapped to billions of SKUs with rich product attributes.🛒   That’s how we turn raw signals into predictive commerce intelligence that understands how intent really forms — and powers better audiences, smarter bidding, and more relevant experiences across the commerce ecosystem.   Read our latest blog to learn more about what commerce data actually is, and why it matters: https://lnkd.in/eiD--wS7

Tech that lasts is built on culture, not just code.   In this article, Mercy Orangi, Marina Altés Magret, Nicu Murgu, and ⛩️ Sylvain Dedieu explore what it takes to build a strong and sustainable tech culture for the future.   It comes down to three key pillars: 🧠 Psychological safety that enables open challenge, confidence, and innovation 📚 Knowledge sharing that keeps teams sharp through continuous learning in a fast-moving industry 🤝 Social learning that turns peer connections and tech meetups into collective growth and impact   As Todd Parsons, CPO and President of Performance Media, puts it: "The best ideas always come from people who feel safe and confident to challenge the status quo."   Discover how these pillars come to life at Criteo: https://lnkd.in/eJD_igye

We’re partnering up with NAVER Corp to advance AI-driven commerce in Korea. 🇰🇷 This partnership combines NAVER’s AdVoost AI solution with our commerce intelligence, expanding offsite reach beyond NAVER, and improving how advertisers can measure and optimize performance across the full journey. As Doyoun Kim, Director of Criteo Korea, put it: “By combining Criteo’s AI technology and global infrastructure with NAVER’s advertising ecosystem, we will deliver relevance to shoppers while supporting Korean businesses in improving targeting precision and advertising performance.” Together, we’re connecting commerce data, AI, and measurable outcomes more seamlessly across platforms. 🤝

At Criteo, sustainability shapes how we build, innovate, and grow. 🌱 Our 2025 Sustainability Report highlights the progress we’re making across climate action, responsible innovation, and inclusive growth. From SBTi-aligned targets and powering our data centers with 100% renewable electricity, to privacy-by-design and strong ethical product standards, these commitments are embedded in how we operate and support our clients and partners. See how we’re turning sustainability into action: https://bit.ly/42Dhms4

We’re excited to welcome Parker Bohlen to Criteo as SVP, Managing Director Performance Media, Americas.   Parker will lead our commercial teams for performance media across the U.S. and LATAM, working closely with Ed Dinichert, our Chief Customer Officer, to continue strengthening our offering for clients and partners.   He brings deep expertise from Integral Ad Science and Amazon Ads, where he held senior leadership roles driving growth and innovation.   Welcome to the team, Parker! 👏

Gender equity and allyship in the workplace require more than intent, they require action.   In this episode of our Amplifier podcast, Software Engineer Alejandra Paredes joins Todd Parsons, and Diarmuid Gill for an open conversation about gender equity and persistent biases.   They discuss how progress depends on intentional leadership, inclusion that goes beyond representation, and the importance of creating environments where everyone has a path to grow. In Todd's own words: “The best ideas always come from people who feel safe and confident to challenge the status quo.”   Listen to the full episode here or on your favorite platform: 🎧 Spotify: https://lnkd.in/enrnVEMH 🎧 Apple Podcasts: https://lnkd.in/eArSFDGd

Cross-channel. ➡️ AI-powered. ➡️ Full-funnel.   Meet Criteo GO, our self-service advertising platform that can help you drive demand, acquire customers, and scale performance using AI and real commerce data without complex setup or manual work.   👉 From signup to results, fast: Swipe through our quick guide to see how you can easily set up, launch, and manage your performance campaigns in just a few clicks.   Start using Criteo GO: https://lnkd.in/eVHFg62B

Fully autonomous shopping may sound efficient, but it overlooks shopping as an expression of identity, where people want control and choice.   In a recent interview with John Ebbert for tipsheet.ai, our CEO Michael Komasinski shares his perspective on how AI should support, not replace, the human side of shopping.   Michael and John also discuss our integration with OpenAI on ChatGPT, how conversational ads are reshaping brand interactions, and how Criteo GO is enabling marketers with self-service, cross-channel performance advertising.   Read the full interview: https://lnkd.in/esQPyrwx

This week, we took the stage at exchange4media RetailEX 2026 to discuss what’s next for commerce in India.   As co-presenting partner, we joined industry leaders to explore how brands can better connect with today’s evolving shopper journeys.   💡One clear theme across conversations was that today’s shopper journey is fragmented, fast, and non-linear, and that winning brands will be those that connect discovery, consideration, and conversion more intelligently across channels.   🗞️We also introduced our first Commerce Playbook for India during the event, expanding on these insights: https://lnkd.in/ex3fugtu   Thank you to our speakers, partners, and attendees for the discussions! Driv Vohra, Sujata Dwibedy, Sairam Ranganathan, Swati Rao Jeyakumar, Adeeb Akhyar, Medhavi Singh, Achin Talwar