Pubstack

Publisher inventory did not lose its value overnight. It was flattened. Made indistinguishable. Undervalued. The buy side built powerful decisioning infrastructure fuelled by signals and algorithms. They know exactly what they are buying. And what it is worth. Publishers responded with more inventory. More noise. But more supply does not drive more revenue. Better supply does. Spark for Publishers flips the model. It enables publishers to curate, structure, and signal their inventory so buyers can finally understand it and value it. In the words of Herve Brunet, CEO at Pubstack: “We’re entering a new phase in programmatic — one where supply becomes intelligent. With Spark, publishers finally gain access to the kind of decision infrastructure that has long existed on the buy side. This is about more than optimisation. It’s about rebalancing the ecosystem — giving publishers the tools to capture their true value.” Your inventory is not a commodity. Stop selling it like one. Discover Spark: https://hubs.la/Q04dS62f0 #Spark #AdTech #ProgrammaticAdvertising #PublisherMonetisation #SupplyIntelligence #Pubstack

First edition of the Supply Intelligence Breakfast Series in London. Here’s what it looked like. Together with TripleLift, we brought industry leaders together to discuss something simple but critical: moving from more supply to better supply, through stronger signals, better media quality, and more control for publishers. A big thank you to everyone who joined us, and especially to the voices that made it: Alex Kirby, Revenue Operations Director, HELLO! Magazine Frazer Locke, SVP International Sales, TripleLift Herve Brunet, CEO, Pubstack Julien Gardès, VP International Exchange Optimisation & Business Development, TripleLift Rob Brett, Programmatic Director, Publisher Collective Ronan Murphy, Country Manager UK, Pubstack We also gave a first look at how this shift comes to life with Spark for Publishers. Thank you to our friends at TripleLift for co-hosting this first edition with us. More to come. #AdTech #ProgrammaticAdvertising #MediaQuality #Publishing

We said something was coming. Today, it's here. Publishers have been commoditized. Priced down. Throttled out. Not because their inventory isn't valuable, because nobody had the intelligence to prove it. Spark for Publishers changes that. Spark for Publishers makes publisher inventory identifiable, structured, and outcome-ready, so buyers find what they're looking for, and publishers capture the value they create. The intelligence exists. Now publishers can use it. Learn more here ⇒ https://hubs.la/Q04d97wP0 #Spark #AdTech #PublisherMonetization #SupplyIntelligence #Pubstack

Publishers speak ad unit logic. Buyers speak outcome logic. That gap has been costing publishers for years — in revenue, in margin, in control. What if supply finally spoke the same language as demand? An answer is coming. April 23. Be the first to know => https://hubs.la/Q049-8Py0

You built your monetization around ad units. The market moved to outcomes. Viewability. Engagement. Conversion potential. That's what buyers pay for now. That's not what you're selling. The gap between what you sell and what they buy — that's where your revenue is leaking. Are you selling the right thing? An answer is coming. April 23. Be the first to know => https://hubs.la/Q049-7sj0

Buyers make decisions based on 1–5% of publisher inventory. The rest? They guess. Publishers have 100% of the data. Page-level. User-level. Bid-level. An change is coming. April 23. Be the first to know => https://hubs.la/Q049-b3T0

You send 100% of your traffic. Most gets throttled before buyers even see it. What if you only sent what they actually want to buy? An answer is coming. April 23. Be the first to know=> https://hubs.la/Q049-8V30

SSPs. Curators. Curation platforms. Everyone in the programmatic chain monetises publisher data. Everyone except publishers themselves. That ends. April 23. Be the first to know=> https://hubs.la/Q049-7lF0