Bordeaux, Nouvelle-Aquitaine, France
5 k abonnés
+ de 500 relations
5 k abonnés
+ de 500 relations
Articles de Julien
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The Final Curtain
The Final Curtain
After six years, two months and 10 days, as well as trillions of bid requests and bid requests, 884 billion ads served,…
7 commentaires
Activité
5 k abonnés
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Julien Gardès a partagé ceciLast week’s London event with Pubstack was a resounding success! It was great to discuss supply-side signals enhancement with some of the UK's top industry leaders. Thanks to Pubstack for helping us promote the supply side and continue building a more dynamic ecosystem together. Herve Brunet Federico Benincasa Ronan Murphy Isabel Montalvão and poke Loïc SfiligoiJulien Gardès a partagé ceci#FBF to the incredible Supply Intelligence Breakfast we hosted with Pubstack. ☕ 🥐 Together with some of the brightest minds in programmatic, we explored how: 📰 Media quality can be better defined and signaled on the supply side. 🤝 Collaboration across publishers, SSPs, and platforms can reduce inefficiencies. 🚨 Shared signals can improve decisioning for the entire ecosystem. We’re so grateful to have connected with such amazing folks. We’d like to say thank you to everyone who attended, and give a special shout-out to all the speakers, including: Ronan Murphy, Country Manager UK, Pubstack Frazer Locke, SVP International Sales, TripleLift Herve Brunet, CEO, Pubstack Julien Gardès, VP, International Exchange Optimization & Business Development, TripleLift Alex Kirby, Revenue Operations Director, HELLO! Magazine Rob Brett, Programmatic Director, Publisher Collective #AdTech #ProgrammaticAdvertising #DigitalAdvertising #SSP
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Julien Gardès a republié ceciJulien Gardès a republié ceciIntroducing TL Spark, our coordinated intelligence layer. 🎉 🧡 TL Spark connects creative, data, and supply so advertisers can optimize everything together, not in silos, delivering better outcomes. Powered by human expertise and AI, rather than simply automating existing tasks, TL Spark interprets campaign goals, orchestrates deal creation, optimizes resources toward measurable outcomes, and recommends next steps. 📈 What’s more exciting, TL Spark is explicitly designed to add value today, helping planners and traders with agentic capabilities, while paving the way for more autonomous orchestration as agentic systems mature. Ready to start orchestrating for impact? Get all the details in our press release. 🔗 https://hubs.li/Q04cW1nn0 #SSP #AgenticAI #ProgrammaticAdvertising #AdTech #DigitalAdvertising
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Julien Gardès a republié ceciJulien Gardès a republié ceciWe have the perfect recipe for driving efficient conversions. 🧑🍳 By partnering with TripleLift, Publicis Media used smart behavioral data and premium placements for LU to connect with the perfect snackers. The results of the campaign were pretty sweet. Check them out below! Thank you for the collaboration, Marion Thouveny, Charlotte Duplantier, Samantha Volland, and Lucas Bouchard. And a big-shout out to Antoine Sanmarty, Manon CLERY, and Raphael Dibaji from the TripleLift team. 🧡 🖇️ https://hubs.li/Q047kqDd0 #SSP #ProgrammaticAdvertising #DigitalAdvertising #AdTech
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Julien Gardès a partagé ceciThanks Start.io, particularlyJulia H. and Ravit Ross for having me be part of their Adtalk series of interviews. If you want to know a bit more about my journey and what TripleLift is up to, you got it here!Julien Gardès a partagé ceciOur newest #AdTalk interview is live! 🎙️ Julien Gardès, VP International Exchange & Business Development at TripleLift, shares his perspective on #AI, #attentionmetrics, and the evolving #programmatic ecosystem. 📖 Read the full conversation: https://lnkd.in/d5ETbZ6W 🎧 Audio version is available exclusively on Spotify: https://lnkd.in/dXZkmYqK
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Julien Gardès a republié ceciJulien Gardès a republié ceciWhen it comes to campaign results, we don’t play around. 🧸 Looking to drive efficient, high-impact growth, a leading toy manufacturer and Flywheel partnered with TripeLift to leverage premium inventory, Display, and Online Video. And the results speak for themselves. Campaign Highlights ✨ 99% Incremental Reach ✨ 46% Boost in New-to-Brand Traffic ✨ 3.8% Purchase Rate Big shout out to the TripleLift Team: Alex Craig, Benazir Molesworth-St. Aubyn and Alastair Stirling. #SSP #AdTech #CaseStudy #ProgrammaticAdvertising 🖇️ https://hubs.li/Q045n2FS0
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Julien Gardès a republié ceciJulien Gardès a republié ceciGood Morning. We're hiring in our UK Sales team! If you're a UK based customer obsessed, results driven, team playing Sales Exec with 3+ years programmatic ad sales experience, and are looking for an exciting role that you can shape and grow within, please take a look at this new opening based in our London office....Thanks! #Jobs #AdTech #Hiring #Triplelift #RetailMedia https://lnkd.in/en3J382q
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Julien Gardès a republié ceciJulien Gardès a republié ceciHow many SSPs can point to a 272% ROI over a three year period? How about a 15% data cost savings per campaign? 😎 We’re so excited to share this new Total Economic Impact™ study from Forrester. This independent study examines how TripleLift's creative technology and custom ad formats help brands and agencies drive measurable business outcomes. And these stats are just the beginning. TripleLift is officially setting a new standard for what creative-led programmatic can do for your bottom line. If this isn’t impact by design, we don’t know what is. Check out the study today and start making an impact. 🖇️ https://hubs.li/Q044FTRC0 #SSP #AdTech #ROI #ProgrammaticAdvertising
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Julien Gardès a republié ceciJulien Gardès a republié ceciThe Open Web is the ultimate engine for New-to-Brand growth, and our latest campaign with Philips Hue and Numberly proves it. By leveraging the Amazon Ads’ Native Responsive eCommerce (NREC) format available to TripleLift’s premium publisher inventory, Philips Hue achieved massive scale without losing its premium brand feel. The wins: ✨ +70% CTR with TripleLift vs. campaign average ✨ 60% New-to-Brand sales ✨ 41% Unique reach beyond the Walled Garden Proof that the right creative in a premium environment drives real results. Thank you to Aliénor de Feydeau from Philips Hue and Bassem Hammoudi from Numberly for the collaboration! And shout out to Prune Nouvion and Thierry Adler from the TL team for their hard work. We look forward to achieving more together in the future! 🖇️ https://hubs.li/Q043_G_C0 #AdTech #SSP #RetailMedia #CaseStudy
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Julien Gardès a republié ceciJulien Gardès a republié ceciScaling creative is one of the industry’s biggest challenges. 54% of marketers say their assets go stale too quickly. 52% admit they don’t produce enough versions for different audiences and formats. 👉 The opportunity? Build agile systems that adapt assets across screens and formats, ensuring creative can scale without losing its impact. Explore more insights from the TripleLift + EMARKETER report: https://hubs.li/Q03YTgNX0 #SSP #ProgrammaticAdvertising #NativeAdvertising #AdTech
Julien Gardès a commenté un post
1 sem.
Congrats Michael Lehman
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Julien Gardès a aimé ceciJulien Gardès a aimé ceci📣 "Le petit frenchy Cdiscount résiste"📣 Après une année 2025 sous le signe du rebond (+6%), Cdiscount continue d'accélérer au 1er trimestre 2026 malgré la concurrence renforcée d'acteurs internationaux et l'impact du conflit Iranien sur le pouvoir d'achat des Français. Les principaux ingrédients de cette performance collective ? 👉 Une organisation résolument tournée vers le client, qui nous pousse à faire des choix forts, parfois disruptifs, très souvent gagnants. 👉 Une offre de produits et de services fidèle à notre raison d’être : Défendre le pouvoir d’avoir le choix. 👉 Un équilibre prix / qualité qui fait la différence au quotidien. 👉 Un positionnement et un ADN français qui rassurent et créent de la confiance. ET surtout, des équipes engagées avec un niveau d'expertise qui nous met en position de leader dans beaucoup de domaines. La croissance de +12,3 % de Cdiscount Advertising au 1er trimestre en est une belle illustration. Bravo et merci à toutes les équipes Cdiscount ! Ce n’est toujours que le début. https://lnkd.in/eXCwMzh8« Une très bonne surprise » : grâce à sa marketplace, le leader français Cdiscount retrouve des couleurs« Une très bonne surprise » : grâce à sa marketplace, le leader français Cdiscount retrouve des couleurs
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Julien Gardès a aimé ceciJulien Gardès a aimé ceci🎂 10 ans. Déjà. Il y a 10 ans, Sticky était acquis par Comcast / Freewheel. Une aventure folle, une équipe incroyable, et une réussite inoubliable. Hier, BPI Le Hub m'a invité à témoigner avec Thomas Perret et Pierre d'Epenoux — deux autres exiters de la tech — avec Reza Malekzadeh de Partech et Claire Houry de Ventech aux commandes de la discussion. 10 ans après, on me demande encore de partager cette expérience. Et franchement ? C'est toujours aussi stimulant de le faire. Parce que l'exit, c'est pas juste une transaction. C'est une transformation. Et ces conversations continuent d'apporter quelque chose de concret à ceux qui préparent leur propre chemin. Ce qui me rend le plus fier, c'est de voir que partager cette expérience a eu un écho réel. Depuis 10 ans, des entrepreneurs formidables ont eux-mêmes réussi leurs exits : Antoine Loron et Guerric Faure avec Hublo (RHTech dans la Santé), Elie Aboucaya et Marianne Schneider avec Kamino Retail (Adtech), Amine Mezzour et Laurent Jolie avec Lalilo (Edtech)... Chaque histoire est différente, chaque sortie est unique — mais la transmission, elle, fait son chemin. Et pour aller encore plus loin dans ce partage, j'ai récemment eu le plaisir d'écouter parler Clément Moreno dans le podcast Cash Out Podcast by Thomas Benzazon 🎙️ — pour ceux que le sujet intéresse, ça vaut l'écoute (lien en commentaire). Merci à Bpifrance Le Hub et Ventech pour l'invitation. Et merci à ceux qui posent encore les vraies questions 🙏 #Entrepreneuriat #Exit #Tech #Startup #BPIFrance #CashOut Herve Brunet faut fêter ça 😉
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Julien Gardès a aimé ceciJulien Gardès a aimé ceciGreat to catch up with the Advertising.com OGs. Sandy Shanman David Jacobs Ben Riley Kevin Sauer wearing my honorary lobstersweeps shirt
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Julien Gardès a aimé ceciJulien Gardès a aimé ceciAnother great day of meetings for audience town at POSSIBLE Gregory Joseph Patrizio Zanatta Jeremy Fain Jon Spiro Ed Carey Al Kallel
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Julien Gardès a aimé ceciJulien Gardès a aimé ceciThank you, Ed Dinichert, chief customer officer at adtech pioneer Criteo, for stopping by Beet.TV's remote set at POSSIBLE in Miami Beach. Video coming soon! #BeetPOSSIBLE
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Julien Gardès a aimé ceciJulien Gardès a aimé ceciAmazing Day 2 for audience town at POSSIBLE meeting with clients and AdTech friends. Love the speed and frenzy of this industry!
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Julien Gardès a aimé ceciJulien Gardès a aimé ceciSome companies you back hoping they'll grow, others you back knowing they will lead the market ! that makes really proud ! When we invested in Audion with Arthur Larrey and Kamel El Hadef seven years ago with Founders Future, as their very first investors, digital audio adtech wasn't even a category. Today it's one of the fastest-growing segments in digital advertising, and Audion is the European leader from far !. Today: $15M funding round let by founders future and elevation + official US launch. 🇺🇸 The profile is rare in 2026: 💰 8-figure revenue, profitable 📈 50% YoY growth ⚖️ Above the Rule of 40 📊 1,500+ clients · 500+ brands / clients · 5 countries Add to this the new Audion AI: a suite of autonomous agents running the full campaign lifecycle, targeting, creative, optimization, in real time. This is what a category leader looks like when it goes AI-native. Why the US, why now: The US is the world's largest ad market. Digital audio remains massively underexploited. Audion has the tech, the track record, and the team to capture it. Thibault Magnen Benjamin Cohen and team !
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Julien Gardès a aimé ceciJulien Gardès a aimé ceciFirst edition of the Supply Intelligence Breakfast Series in London. Here’s what it looked like. Together with TripleLift, we brought industry leaders together to discuss something simple but critical: moving from more supply to better supply, through stronger signals, better media quality, and more control for publishers. A big thank you to everyone who joined us, and especially to the voices that made it: Alex Kirby, Revenue Operations Director, HELLO! Magazine Frazer Locke, SVP International Sales, TripleLift Herve Brunet, CEO, Pubstack Julien Gardès, VP International Exchange Optimisation & Business Development, TripleLift Rob Brett, Programmatic Director, Publisher Collective Ronan Murphy, Country Manager UK, Pubstack We also gave a first look at how this shift comes to life with Spark for Publishers. Thank you to our friends at TripleLift for co-hosting this first edition with us. More to come. #AdTech #ProgrammaticAdvertising #MediaQuality #Publishing
Projets
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Le Trading Media Livre Blanc IAB
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Rédaction du livre blanc édité par l'IAB autour du trading media (DSP, DMP, Adexchange, Trading desk and co)
Autres créateurs -
Prix et distinctions
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TripleLift Living The Values - Manager
Eric Berry, CEO & Co-Founder, TripleLift
Recognized by peers and leadership for exemplifying the TripleLift values - Win as a team, Embrace and Drive Change, Learn and Grow, Take Initiative and Crush it Daily. This award is given to people who inspire others every day and make TripleLift the best place to work.
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