Technologist with 25+ years of hands-on engineering and leadership in marketing technology. I thrive on solving complex cross-functional challenges with pragmatic, customer-focused solutions. I emphasize data-driven decisions, documentation-driven development, and automation as key enablers of agility, resilience, and long-term success.
- Reliability Engineering — SLO/SLI design, incident response, observability (Datadog, CloudWatch, OpsGenie), operational excellence.
- Digital Transformation — Cloud migration (AWS), DevSecOps adoption, cost optimization, AI readiness, platform consolidation.
- Hybrid Leadership — Hands-on execution + strategic roadmapping, developer advocacy (DX), performance management, servant leadership.
- Technical Architecture — Distributed systems, domain-driven design (DDD), architecture decision records (ADRs).
- Consultancy Launch — Offering troubleshooting, modernization strategy, and AI adoption guidance for agencies and small businesses.
- Reliability Lab — Hands-on project showcasing Kubernetes, Terraform, GitHub Actions, and observability-first practices.
- Cloudflare Experiments — Building modern publishing workflows with Headless CMS, React, Astro, SonicJS, and deployment automation using Terraform, Wrangler, and GitHub Actions.