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Explore the latest news from Gracenote

Stay informed with the latest updates, announcements and insights from Gracenote.

Reporter and analyst questions can be directed to gracenotemediainquiries@nielsen.com.

Aug 27, 2026
Gracenote’s first DSP integration brings show-level content intelligence to The Trade Desk

Latest news

Aug 27, 2026
Gracenote’s first DSP integration brings show-level content intelligence to The Trade Desk

Advertisers gain granular CTV targeting and turnkey reporting across eligible inventory from connected supply partners, without being tied to a single SSP NEW YORK — Aug. 27, 2026 — Gracenote, Nielsen’s content intelligence business, and The Trade Desk, a leading global advertising technology company, today announced a new partnership that brings content-level precision to programmatic …

Aug 20, 2026
FAST sports programming surges at more than twice the rate of sports channel growth

The number of FAST channels classified as sports rose 13.8% year over year, making sports the second-most prominent category globally.

Aug 12, 2026
Tubi Media Group partners with Gracenote to unlock additional value in content discovery and programmatic CTV advertising

This partnership will improve Tubi Media Group’s search and discovery capabilities, including enhancements to return relevant responses to natural language queries.

Jun 22, 2026
Xumo expands contextual targeting capabilities through Gracenote and IRIS.TV integrations

Xumo announced expanded integrations with Gracenote and IRIS.TV, giving advertisers access to contextual signals across Xumo’s FAST inventory.

Jun 17, 2026
Gracenote and PubMatic bring curated live sports and content-level deals to programmatic CTV

Gracenote and PubMatic today announced a strategic partnership that makes CTV inventory easier to discover, evaluate and buy based on the programming.

Jun 10, 2026
Ungrounded LLM fabricates every detail for nearly 1 in 5 movie and TV titles tested, new Gracenote report finds

Gracenote releases new research comparing unverified large language model results with those grounded by Gracenote content intelligence.

May 21, 2026
Sports content accounts for fastest-growing portion of top global SVOD catalogs

Now foundational for global SVOD services, sports programming has grown to account for 5% of overall programming on leading providers.

May 14, 2026
CTV’s data gap is holding back bigger ad budgets, new Gracenote research finds

86% of U.S. media planners say they would move more linear budget to CTV if show-level targeting and reporting were available.

Apr 8, 2026
Gen Alpha leads shift to AI-powered entertainment search, discovery and recommendations

Gracenote’s AI report highlights that while AI-powered entertainment searches grow, trust in AI among consumers is lagging.

Mar 10, 2026
Protecting the value of our content in the AI era

At Gracenote, we embrace AI. We use it every day. We believe in it and its potential. AI is enabling us to deliver the entertainment metadata platform of the future for the benefit of our customers. It’s also helping Gracenote’s customers develop powerful new capabilities to delight their end users. This provides value and viewership …

Feb 25, 2026
Samsung taps Gracenote to supercharge range of AI initiatives

Gracenote content metadata is helping Samsung deliver LLM-enabled search and discovery experiences

Feb 19, 2026
Sports programming on major streaming platforms surges 52% year-over-year, according to Gracenote

Sports programming on five leading SVOD services has increased by 52% year-on-year according to the latest Gracenote Data Hub release.

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