Anish Daryani

After my successful acquisition of M&C Saatchi Indonesia, my agency is now reborn as Moonfolks.
Moonfolks' vision is to be one of the most effective agencies in the world.
Moonfolks exists to "Make Audacious Possible" by helping brands achieve the impossible".

Through our "Audacious Commerce" approach, we combine Brand Purpose (Advertising), Brand Content (Digital), Brand Experience (Shopper and Activation) and Brand Reputation (PR and Infleunce) to drive consumers to commerce.

In a one-of-its-kind partnership, Moonfolks makes a strategic partnership with Havas, to launch Havas Moonfolks.

Now, Creative, Media and Data work seamlessly to create Audacious Commerce for clients.

This is Media Redefined!

Working to make Indonesia cleaner, better, pollution-free and trash-free.

Working to reduce platic consumption in Indonesia and prevent marine plastic pollution.

Working towards equality of access to education in Indonesia, with inclusion of rural children in the education system.

Proud to bring the world's largest independent network, M&C Saatchi, to Indonesia. It's been a while since any major disruption has happened in the country's communications landscape. M&C Saatchi is here to do just that... with Brutal Simplicity of Thought as our core Principle, we exist to simplify brand building for a digital age... offline, online and everything in between.

As head of Account Management, I was the key relationship holder across the businesses of Lowe Vietnam. Other than managing the agency's P&L, I was the growth catalyst, hunting for new business and finding new avenues for the agency from non-traditional practices that include digital, activation, shopper marketing and PR.

I was responsible for building and maintaining sound agency systems and practices, synergy across agency disciplines and manage integrated business solutions for our… Lihat selengkapnya

As head of Account Management, I was the key relationship holder across the businesses of Lowe Vietnam. Other than managing the agency's P&L, I was the growth catalyst, hunting for new business and finding new avenues for the agency from non-traditional practices that include digital, activation, shopper marketing and PR.

I was responsible for building and maintaining sound agency systems and practices, synergy across agency disciplines and manage integrated business solutions for our clients.

Brands:

+ Unilever Vietnam (Omo, Cif, Surf, Vim, Clear, Hazeline, Tresemme, Lifebuoy, P/S, CloseUp, Wall's, Cornetto, PaddlePop, Knorr)

+ Bel Vietnam: La Vache QuiRit Com Bo Coi, Goodi, Bel Cube

+ MaSan: Vinh Hao, Vinh Hao Aktiva, WakeUp coffee

+ BP Castrol: Castrol CRB, Castrol CRB Turbo +, Castrol Vecton

+ ChoTot.vn (Vietnam's largest Classifieds Website)

+ SABECO (Vietnam's largest alcoholic beverages company): Saigon Beer, 333

New Business Wins: MaSan, BP Castrol, ChoTot.vn, SABECO

Among my early successes at Lowe Vietnam, I also have a much coveted Gold Lion (and 2 Bronze Lions) @ Cannes 2014 for Omo.

Won Silver at Campaign Asia Agency of the Year 2014

Won Platinum & Best In Show for my Drive-On Campaign for Castrol at the Asian Marketing Effectiveness and Strategy Awards, 2014.

The Castrol Drive On campaign also won Silver at APPIES 2014, and a Silver and two bronze metals at the Smarties (Mobile Marketing Awards) 2015, and received a shortlist at Asia-Pac Tambuli Awards 2015. Lihat lebih sedikit

At Leo Burnett Group, I was agency head for south India, based out of Bangalore. Other than managing my P&L, I had the responsibility of engineering growth, managing key client relationships, setting up and and managing the agency's non-advertising revenues, hiring and managing talent, and building and nurturing an agency culture that resonates with a vision to outgrow and outdo.

During my tenure of close to 2 years, I worked on brands from key clients across categories including, FMCG… Lihat selengkapnya

At Leo Burnett Group, I was agency head for south India, based out of Bangalore. Other than managing my P&L, I had the responsibility of engineering growth, managing key client relationships, setting up and and managing the agency's non-advertising revenues, hiring and managing talent, and building and nurturing an agency culture that resonates with a vision to outgrow and outdo.

During my tenure of close to 2 years, I worked on brands from key clients across categories including, FMCG, beverages, real estate, healthcare, education, sports, retail, travel and e-commerce, among others.

Some key brands I worked on are Wipro Consumer Products - Glucovita (glucose powder), Smartlite (CFL), Safewash (Liquid detergent), Garnett (LED), Northwest (switches), Sweet'n Healthy (sweetener); Essilor (spectacle lenses) - Cryzal, Varilux; South African Breweries - Foster's, Peronni, Haywards 5000, KnockOut.

I was able to deliver 100% growth on the back of new business wins that include WaterHealth India, Vidal Health (TTK Healthcare), HolidayIQ.com, Myntra.com, Via.com, RMZ Corp (India's 2nd largest real estate brand), Decathlon (sports gear), RVM Foundation, among others.

I also wore another hat for the agency, as VP - Retail, where I led a separate team to offer specialised shopper marketing services nationally, for Leo Burnett Group brands, including Samsung and Essilor.

I was recognised as one of the key performers across Leo Burnett Group, India at the Leo Burnett Breakfast Meet in 2013, and also designated as one of the top 50 'Rainmakers' in Leo Burnett APAC Network. Lihat lebih sedikit

Managing operations for Nigeria

Brand responsibilities on Unilever brands - Brooke Bond Red Label, Brooke Bond Red Label Natural Care, Brooke Bond Red Label Mindsharp, Brooke Bond 3 Roses for India, and the region (Pakistan & Sri Lanka). Was responsible for creating and rolling out Brand IMCs with Unilever planning and activation teams.

Brand Partner and pro-bono business head in Kolkata - Airtel (5 circles), Airtel Broadband and Telephone Services, Linc Pens, South City Projects, Emami, etc.

Learning the trade from stalwarts of Kolkata's advertising fraternity like Kanchan Datta and Sugato Guha.